A combination of award-winning work, innovative approaches to problem solving and flat out crushing client success metrics are representative of BrightWave’s work. Our job is to create data-driven, beautiful and functional messaging and conversations that enhance the customer experience and surpass the KPIs.
Aflac wanted to onboard new associates to boost activation and, eventually, retention. BrightWave created a 13-touch educational series that had incredible results: a 6% lift in the number of active associates in the field and a 1,464% increase in average annualized revenue produced per new active associate.... Continue reading
Aflac needed a personalized correspondence that representatives in the field could easily deploy for potential new customers. In the resulting email, the addition of an embedded testimonial video captured the attention of prospects, adding value.... Continue reading
Aflac needed to highlight a game-changing new product. BrightWave put together a direct, actionable email that included a local agent’s contact information, dynamically populated, that was also responsive to desktop and mobile environments.... Continue reading
I couldn’t ask for a better strategic partner than BrightWave. Open rates are up. Click-through rates are up. Our emails look better than ever. And, for the first time, we have an email marketing calendar that aligns with our other initiatives.