A combination of award-winning work, innovative approaches to problem solving and flat out crushing client success metrics are representative of BrightWave’s work. Our job is to create data-driven, beautiful and functional messaging and conversations that enhance the customer experience and surpass the KPIs.
A Chick-fil-A microsite highlighted the menu items that are handmade everyday, a big part of what sets the brand apart in its category. BrightWave used an animated .gif of a mixing bowl to show Email Insiders what fun was to come on the interactive site.... Continue reading
Chick-fil-A wanted to promote two of its most-loved bite-sized products in a fun, relevant way. BrightWave created an email in which the creative changed based on the time of day that it was opened: Chick-n-Minis for morning openers and Waffle Potato Fries for afternoon openers. The result was an impressive increase in “return” openers and engagement.... Continue reading
Chick-fil-A wanted to shine a light on its lighter menu items, including an improved line of salads. BrightWave created a three-touch series that let the most dedicated fans in on the fresh news first, and then followed up with valuable nutrition content and interactive social calls that led to a spike in engagement. This pays off the brand’s promise to…... Continue reading
Chick-fil-A’s Cow Appreciation Day is always a big event for its many dedicated fans. BrightWave created three versions of the email—tablet, mobile and desktop—each with a different type of content prioritized for the medium.... Continue reading
I couldn’t ask for a better strategic partner than BrightWave. Open rates are up. Click-through rates are up. Our emails look better than ever. And, for the first time, we have an email marketing calendar that aligns with our other initiatives.