A combination of award-winning work, innovative approaches to problem solving and flat out crushing client success metrics are representative of BrightWave’s work. Our job is to create data-driven, beautiful and functional messaging and conversations that enhance the customer experience and surpass the KPIs.
Friendly’s wanted to call out their brand birthday in a way that reflected the fun, fresh nature of their food. BrightWave put together an infographic that called out some history and stats, while keeping to a clever, lighthearted tone. The result was one of the top-performing emails of the quarter and of the email program in general.... Continue reading
I couldn’t ask for a better strategic partner than BrightWave. Open rates are up. Click-through rates are up. Our emails look better than ever. And, for the first time, we have an email marketing calendar that aligns with our other initiatives.