A combination of award-winning work, innovative approaches to problem solving and flat out crushing client success metrics are representative of BrightWave’s work. Our job is to create data-driven, beautiful and functional messaging and conversations that enhance the customer experience and surpass the KPIs.
Mattress Firm wanted to try something different with its promotional sales emails. BrightWave delivered a concept for Columbus Day that got attention—both for the cheeky concept and “stacked” design.... Continue reading
Mattress Firm has a variety of promotional partnerships and sponsorships that they create awareness for using email campaigns. BrightWave created an email appropriate for this targeted Texas audience, seamlessly integrating two brands.... Continue reading
Informing and creating urgency around Mattress Firm’s limited time sales is a key goal of our email program. This email accomplishes the task with a bold headline and streamlined lifestyle creative, resulting in a 25% increase in action rate over previous emails.... Continue reading
BrightWave helped us develop the strong, consistent, brand-appropriate look and feel that we were missing—and helped us push the boundaries a little bit, too.