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Resources

We pride ourselves in being industry thought leaders with a lot of skin in the game. That is why we created EiQ: The Intelligent Email Gathering, an annual event focused on email innovation, and why we have written the book(s) on email. Browse the most recent BrightWave news, from the most recent articles we’ve authored to our latest case study or white paper.

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  • EiQ

White Papers, Reports & More

We’re obsessed with mastering the latest technologies, scrutinizing email strategy and creating perfect code. From two industry-defining books to insightful white papers, here are some of our learnings from the trenches.

Infographic

Driving Digital Transformation

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Infographic

The Sweet Success of Edible Arrangements’ Email Program

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Webinar

How To Transform Your Email Program & Boost Revenue

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Webinar

Get Savvy with AMP for Email

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Infographic

Keeping Email in Focus

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Webinar

Dark Mode & Other Ways to Invest in Your Email Program

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Reports

Portrait of a Modern Email Geek

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Infographic

2018 Email Agency Buyer’s Guide

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Samples

BrightWave Email Lookbook

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eBook

2018 Email Content & Design Guide

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Infographic

2017 Email Agency Buyer’s Guide

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White Paper

How Newsletters Are Redefining Media Subscriptions

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Infographic

BrightWave 2017 Year in Review

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Reports

Email Industry Snapshot: Top Areas of Investment & Top Program Challenges

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Webinar

Millennials + Email: How to Engage Email Natives

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Reports

2016 Buyer’s Guide: BrightWave Top Independent Email Agency

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White Paper

Millennials + Email: How to Engage Email Natives

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White Paper

Awesome Email Content: 5 Fail-Proof Hacks

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Reports

2015 Relevancy Group Report: BrightWave Leads the Industry

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White Paper

Email for the Small Screen: 6 Myths of Mobile

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White Paper

Email Acquisition 2.0: Building Subscriber Trust

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White Paper

The Marketer’s Guide to Selecting the Right Email Agency

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Reports

TRG BrightWave Email Agency

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The Truth About Email Marketing

Jenkins’ highly regarded debut explains everything you must know to utilize email marketing in your corporation or small business. This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results.

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The New Inbox

Email marketing remains the glue of any marketing department yet the rules are changing. Our CEO provides the keys to elevating your email program in a dynamic new digital world.

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BrightWave assembled a team that worked tirelessly to know our business as well as we do. This dedication gives me confidence their recommendations are well-vetted and on point to help grow our business.

Laura Inman, Senior Director, Audience Engagement at Cox Media Group

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