BrightWave CEO Simms Jenkins and CPO of Bark.us/Atlanta entrepreneur Titania Jordan will reprise their roles as EiQ co-hosts tomorrow at the 2018 conference. In addition to the many hats they wear for EiQ, Simms has been an email industry leader since founding BrightWave back in 2003 and Titania currently serves as the host of the NBC affiliate WXIA television show Atlanta Tech Edge.
Even with intense EiQ preparations underway this week, we managed to steal some of our hosts’ time to ask them our most important pre-show questions. We’ve got the scoop on what Simms and Titania are most looking forward to about this year’s event, who they admire in email and what they remember most from last year’s EiQ.
What do you get excited about in the email world?
TJ: Delivery improvements and UI/UX “aha” moments (like giphy integrations)
SJ: The significant innovation happening in our industry at this time & BrightWave’s growth which is a reflection of how top brands are looking for critical business partners in the email world.
What part of an email is the most important to drive success and why?
TJ: The subject line! If end user doesn’t open it, everything else is moot
SJ: I think that would be a great question for Email Family Feud – we will have to see what our contestants say for this one if it makes it into our show.
What advice do you have for newcomers to the email industry?
TJ: Read, read, and read some more. Read everything you can about email and stay up-to-date on trends so you can cut through the clutter. It’s all about standing out.
SJ: Ask for advice, follow thought leaders (on social media, etc) and challenge conventional thinking. There are no “right answers” in email so think, hustle and learn how to “talk email to the C Suite” and the sky’s the limit.
Who is a brand that you think does a great job with their email program? What do you like about their email program?
TJ: Brit + Co. Super compelling, beautifully designed, interactive content.
SJ: Amazon’s emails are so smart and drive transactions and loyalty. Shinesty’s emails are outrageous and stand out and that is half the battle.
What were your top 3 favorite things from EiQ 2017?
TJ: Jeopardy, Drum Line, Champagne Toast (and one more…EXCELLENT speakers!)
SJ: Too many great moments but I will tell you 2018’s EiQ is going to top it which I can’t wait for the attendees to experience.
What ideas are you excited about sharing at EiQ this year?
TJ: How content enables brands to stand out in ways like never before.
SJ: Our first session has three of the most iconic brands in the world (Coca-Cola, Google and Chick-fil-A) talking about how they use email and its impact on their business. It is going to be awesome & inspire many in the room. We will dive into Google AMP in our “#Trending: Edge of the Inbox” session which is very cool. But the whole day touches on every important part of email, including career advice, so my advice to our attendees is “don’t leave the room except for an emergency.”
We’re really excited about our 2 new EiQ awards, The Whiz & The Maverick. Who in the business world has inspired you? Are there any email geeks that come to mind?
TJ: Sarah Kersting. She is a marketing #ladyboss that has taken 3Ci’s already excellent game to the next level.
SJ: I’m so excited to crown the winners of these 2 awards. Jeff Bezos is unreal when it comes to thinking big and then launching concepts before they are “perfected.” The 40 email marketers coming to EiQ to share their thoughts inspire me!
What’s your favorite thing about Atlanta?
TJ: Accessibility: People, Capital, Ideas, Resources, Innovation,Transportation, Food. It’s all at our fingertips!
SJ: The people, the weather, the food, the business climate, the constant big time sports & entertainment options, the ability to fly anywhere in the world direct & 10 other things, but you probably are out of room.
Both Simms and Titania would love to talk your ear off about the power of permission marketing during the post-conference cocktail hour after tomorrow’s trailblazing presentations. Check out the full agenda before you arrive here.