EiQ Speaker Spotlight: Mary Abrahamson of Ferguson >

 

Mary Abrahamson is one of those rare souls who has always specialized in email marketing. As such, we knew we had to have her on stage at EiQ 2018. She’ll be presenting with Paige Farrow from Char-Broil, BrightWave’s own Andrea Short and several other email experts during our much anticipated “What NOT to Do If You Want to Make It Big in Email” session.

Can’t wait for Thursday to get some of Mary’s hard-won insights? We gotcha covered right here.

 

What do you get excited about in the email world?

The fact that it is the perfect middle ground between being “specialized” and being “master of all things”. While I have always specialized in email marketing; email has opened up doors for many fruitful opportunities from SMS, app building, creative, reporting, campaign implementation, data architecture and so much more.

What part of an email is the most important to drive success?

The data – period.

What advice do you have for newcomers to the email industry?

Don’t get the “squirrel” effect from all the new and shiny toys! While all the new bells and whistles coming out keep the industry a fun one to be in – always remained focus on the data, your customer, your process, and your internal buy-in for email marketing.

Who is a brand that you think does a great job with their email program?

Capital One – clear, responsive, timely and overall makes my experience 100x better.

What ideas are you excited about sharing at EiQ?

How email marketing starts with a process. With these proven tips, you’ll stop wasting time fixing rookie email mistakes and stay focused on the tough stuff: brainstorming creative, action-driven emails! Email marketing starts with a process — do you have all your pieces of the puzzle to ensure you create top-notch email content?

What’s your favorite thing about Atlanta?

Craft beer. The industry seems to have exploded recently.

 

Hear all about some of Mary’s past email mistakes (and maybe a couple of successes) at the email event of the year happening this Thursday, EiQ.

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