This week, we’re putting the spotlight on returning EiQ platinum sponsor and long time BrightWave partner Adobe. With an aim to give everyone– from emerging artists to global brands– everything they need to design and deliver exceptional digital experiences, the computer software giant has a multinational presence and employees over 17,000 people.
In 2017 alone, they received dozens of newsworthy awards: they ranked #2 among computer software companies on Fortune’s “World’s Most Admired Companies” list, earned a spot on Fast Company’s “50 Most Innovative Companies” list, and secured a spot on Forbes’ “World’s Most Innovative Companies” list just to name a few.
We chatted with Adobe Product Marketing Manager Bridgette Darling to find out what gets her excited in the email world, what she thinks is most important for driving successful emails, and why Adobe and EiQ are a great match.
What do you get excited about in the email world?
The positive impact I’ve seen successful email marketing programs have on overall brand and customer experience.
What part of an email is the most important to drive success?
The content and the context when the email is sent.
What do you think makes your company a great match with EiQ?
Adobe knows email marketing can help brands lead their digital transformations to become experience led organizations. We work with our customers to plan a road map for their email programs and identify areas within strategy, data, content and delivery that will allow their programs to become more personalized and experience focused.
Who is a brand that you think does a great job with their email program?
What’s your favorite thing about Atlanta?
What advice do you have for newcomers to the email industry?
Don’t be afraid to disrupt the status quo.
With Adobe’s history of status quo disrupting and groundbreaking innovations, that seems like very fitting advice!
Don’t miss the latest innovations and marketing trends in the email world. Secure your spot at EiQ, The intelligent email gathering happening April 19th in Atlanta, GA.