Whether we’re hosting our annual EiQ conference or on the road with Edge of the Inbox, we love bringing the email community together here at BrightWave. The secret sauce for our events is mixing educational content with a fun attendee experience, and that’s just what we did last week at Email Spotlight.
This fast-paced event brought over 20 vendors and hundreds of digital practitioners to our Buckhead HQ last Wednesday, November 6. The night kicked off with plenty of conversations as new and old friends chatted over yummy cocktails and food that highlighted our Southern roots (biscuit bar, anyone?).
Next up was the main show. 23 industry-leading vendors took the spotlight to show and tell what makes them unique in under 120 seconds. From cookie monster outfits and Burger King crowns to skits and raps about our beloved channel, these pitches were anything but ordinary.
To add to the fun, vendors competed to win one of our five Email Spotlight awards: Most Entertaining, Most Innovative, Most Promising, Best Tech and Best in Show. After much deliberation, the judges — four brand marketers with a variety of backgrounds and experience — selected the winners for each award.
A witty email-centric poem from Zembula earned them Most Entertaining.
Taking the award for Most Innovative was Movable Ink with their pitch that involved an oversized QR code the audience could scan.
Phrasee highlighted their exciting AI powered language software, which won them Most Promising.
4Cite earned Best Tech for telling us about their cutting-edge web visitor identification technology while dressed as the cookie monster (get it?).
Going home with the bragging rights for Best in Show was MessageGears for their unforgettable demonstration of disorganized data using ping-pong balls.