Simms Jenkins, our CEO and founder here at BrightWave, got to add another founder title to his resume this year! As founder, host and Email Jeopardy! officiant of EiQ, he’s got some pretty strong opinions on email – where it’s been, where it’s headed now and where it should go in the future.
Simms has led us in establishing a world-class client list including Chick-fil-A, Equifax and Mizuno. He’s also written detailed synopses of all his email world experience in the form of two sacred email marketing tomes: The New Inbox and The Truth About Email Marketing. Like Rich Wilson, another key EiQ speaker, Simms has had his home featured on a reality show! He was that guy who came home from work one day to see his backyard redesigned for a reality TV show.
Now, about those strong opinions…
BW: What was your path to email?
SJ: I jumped into the dot com era head first and was exposed to a lot of things that were very exciting and brand new. Gradually as the hype disappeared, I saw email was one of the only things that actually drove the eyeballs that every website coveted. When I ran CRM at Cox Interactive Media, I saw how email worked incredibly well and was drawn to it on many levels.
BW: Why do you believe in the channel?
SJ: It is the most cost effective, targeted and efficient way to reach customers and prospects and has permission as the core of its value proposition. Would you rather market to people not looking for your product or service or people that have given you permission to communicate with them? Email continues to be the hub of all digital marketing because of this.
BW: What is the coolest or most innovative thing going on in email?
SJ: More innovative stuff going on in email in the past 24 months than in the preceding decade. I think you are going to have to attend the Finding the Edge of the Inbox: Tales of Innovation in Email session at EiQ to really find this answer out.
BW: What do you want non-believers of the channel to know?
SJ: Show me a better way to deliver massive return on investment, retain your customers, build loyalty and convert your prospects to revenue generating fans. Email is the only channel to deliver on this.
BW: What is your favorite email that you receive and/or what brand does email really well?
SJ: My family is one of Chick-fil-A’s biggest customers and their emails are incredibly relevant, fun and true to its unique brand. And I am super biased since BrightWave has been Chick-fil-A’s email agency of record for quite some time.
BW: Why does EiQ matter and why should anyone attend?
SJ: EiQ matters to anyone in email, cross-channel and even broader digital because it represents and will speak to where email is going, not rehash where email has been. There has not been an industry event like EiQ which is why we created it. The content, speakers and a few surprises we’ve got planned will blow every attendee away. I think it will inspire, teach and celebrate what is truly going on in our industry. It’s going to be the best day in email in 2017 without a doubt!
BW: What are you personally looking forward to at EiQ?
SJ: Pretty much everything, but since I am playing Alex Trebek and champagne is involved, I would have to say Email Jeopardy. But every session is going to be uniquely powerful.
BW: What is your favorite thing about BrightWave?
SJ: I love our unique and always evolving culture and our team with the smarts and passion they bring to the table to make our clients successful each and every day.
Want more EiQ info? Get to know Titania Jordan, Simms’ EiQ co-host, and take a peek at all our scheduled speakers here!