A Chick-fil-A microsite highlighted the menu items that are handmade everyday, a big part of what sets the brand apart in its category. BrightWave used an animated .gif of a mixing bowl to show Email Insiders what fun was to come on the interactive site.... Continue reading

Chick-fil-A wanted to promote two of its most-loved bite-sized products in a fun, relevant way. BrightWave created an email in which the creative changed based on the time of day that it was opened: Chick-n-Minis for morning openers and Waffle Potato Fries for afternoon openers. The result was an impressive increase in “return” openers and engagement.... Continue reading

Chick-fil-A’s Cow Appreciation Day is always a big event for its many dedicated fans. BrightWave created three versions of the email—tablet, mobile and desktop—each with a different type of content prioritized for the medium.... Continue reading