Chick-fil-A wanted to promote two of its most-loved bite-sized products in a fun, relevant way. BrightWave created an email in which the creative changed based on the time of day that it was opened: Chick-n-Minis for morning openers and Waffle Potato Fries for afternoon openers. The result was an impressive increase in “return” openers and engagement.... Continue reading

Chick-fil-A wanted to shine a light on its lighter menu items, including an improved line of salads. BrightWave created a three-touch series that let the most dedicated fans in on the fresh news first, and then followed up with valuable nutrition content and interactive social calls that led to a spike in engagement. This pays off the brand’s promise to…... Continue reading

Chick-fil-A’s Cow Appreciation Day is always a big event for its many dedicated fans. BrightWave created three versions of the email—tablet, mobile and desktop—each with a different type of content prioritized for the medium.... Continue reading