A combination of award-winning work, innovative approaches to problem solving and flat out crushing client success metrics are representative of BrightWave’s work. Our job is to create data-driven, beautiful and functional messaging and conversations that enhance the customer experience and surpass the KPIs.
A Chick-fil-A microsite highlighted the menu items that are handmade everyday, a big part of what sets the brand apart in its category. BrightWave used an animated .gif of a mixing bowl to show Email Insiders what fun was to come on the interactive site.... Continue reading
Chick-fil-A wanted to promote two of its most-loved bite-sized products in a fun, relevant way. BrightWave created an email in which the creative changed based on the time of day that it was opened: Chick-n-Minis for morning openers and Waffle Potato Fries for afternoon openers. The result was an impressive increase in “return” openers and engagement.... Continue reading
Chick-fil-A wanted to shine a light on its lighter menu items, including an improved line of salads. BrightWave created a three-touch series that let the most dedicated fans in on the fresh news first, and then followed up with valuable nutrition content and interactive social calls that led to a spike in engagement. This pays off the brand’s promise to…... Continue reading
Our BrightWave team is incredibly responsive to our needs and is critical in helping us drive and measure positive customer engagement during a pivotal time in our business.