For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email Agency Buyer’s Guide. Using client input, a mock pitch assignment and over 400 independent data points, this annual guide scores email agencies according to client satisfaction, services expertise, overall value and more. This year, BrightWave received the highest marks in… Read more »
The latest article from Forbes Agency Council, a group of leading media strategists, creatives and executives, features 15 tips for crafting a holiday marketing plan that really works and rounding off the list at #15 is an insightful email tip from BrightWave CEO Simms Jenkins. Check out his contribution and a load of other helpful hints for the holiday season in the article, “15 Things To Keep In… Read more »
At times, the combined crush of client timelines and the challenges of practically implementing innovative ideas can make life as a marketer feel like a blur. It’s fast-paced, exciting and often stressful – but that’s where good ideas come from. It’s also often the source for late-night karaoke sessions fueled by foul-tasting cinnamon liquors. The organizers of charitable organization 48in48 have somehow captured the best… Read more »
Simms Jenkins’ article “Why Email Is The Locomotive Of Digital Marketing” offers up 9 essential reasons why email should rev up your business plus additional insight and metrics.
It’s time to talk about the flutter of clichés that are bound to hit inboxes in the upcoming months. You know the ones. “Styles to Fall for!” “Fall into Savings!” “No Tricks, Just Treats!” We here at BrightWave are laying down the creative law: no more. Seriously. And as you can see from our examples, your ever-so-fall headline is probably not going to stand… Read more »
Join our webinar! Liveclicker’s Justin Foster and BrightWave’s Kristen Speagle will discuss last minute tips and tricks for the Holiday season. They’re ready to prove that there’s still time to get the most out of Q4. The end of the year is never ideal for a big process change or creative makeover but some simple tweaks can still make a big difference on your results…. Read more »
We started planning EiQ 2018 the day after EiQ 2017 ended. BrightWave is happy to finally announce our new date and location! And while you may be clinging to our EiQ 2017 recap, we’ve been putting together some of the highlights from the event. So save EiQ 2018 to your calendars then check out our video.
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and when we shouldn’t follow the herd for email best practices. Dive into the engagement report for brands like Birchbox and Blue Apron, then… Read more »
Subject line writing may sound easy enough—it’s just a couple of words! Yet much of your emails’ success hinges on that first handful of syllables. We write subject lines pretty much daily here at BrightWave. They aren’t always perfect but they’re known to inspire darn respectable open rates. And we always follow these five subject line commandments when writing them: 1. Don’t clickbait. Just don’t…. Read more »
What’s arguably one of the most important things you should bring to a Major League Baseball game? A glove, of course! Mizuno is the first to fill the gap for those who might forget (or may not yet own) this game day essential with their Mizuno Glove Experience; a baseball glove rental station in SunTrust Park in Atlanta. We teamed up with our client, Mizuno,… Read more »