What’s Up in Email? May 2017

Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »

BrightWave Off To Blazing Start in 2017

BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »

6 Important Learnings from our First EiQ Event That Transcend Business

The inaugural EiQ happened on March 30 in Atlanta and it was a resounding success on every front imaginable. I am still feeling the high of seeing the vision of a new kind of industry event come to life and, more importantly, people responding to it in such a positive way. It was incredibly time-consuming to create and execute an event like EiQ, particularly when… Read more »

10 Things We Will Never Forget from EiQ 2017

Around this time last Thursday, we were probably settling in for another eye-opening, mind-blowing EiQ session. There are dozens of little details from that day we won’t be forgetting anytime soon like those tasty custom chocolates on our signature EiQ cupcakes or that particularly interesting Patagonia campaign example. These 10 things, however, are far from little. Here are our top 10 favorite lessons from EiQ’s… Read more »

Meet Our EiQ Hosts: Media Personality & Tech Entrepreneur Titania Jordan

  Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, and frequent tech contributor to outlets such as The Today Show, CNN, and CBS This Morning, Titania has the honor of covering the latest in tech… Read more »

Meet Our EiQ Hosts: BrightWave CEO Simms Jenkins

Simms Jenkins, our CEO and founder here at BrightWave, got to add another founder title to his resume this year! As founder, host and Email Jeopardy! officiant of EiQ, he’s got some pretty strong opinions on email – where it’s been, where it’s headed now and where it should go in the future. Simms has led us in establishing a world-class client list including Chick-fil-A,… Read more »

EiQ Speaker Spotlight: Laura Sullivan & Rich Wilson

For this two-days-until-EiQ (!) speaker spotlight, we have a special double feature, starring BrightWave’s own Laura Sullivan and Rich Wilson. Laura Sullivan is our former journalist/editor turned Creative Director/email design enthusiast. She oversees the creative product at BrightWave and, in 1986, she won a Toys R Us shopping spree through a Cap’n Crunch Sweepstakes. It remains one of the best days of her life to this day…. Read more »

EiQ Speaker Spotlight: Meet Tara Clark

  Tara Clark believes in the power of email to inspire people and drive results. Which is good, since inspiring results and potential home buyers with beautiful emails is pretty much her job description as Director of Email Marketing for Zillow. She’ll be giving a (very concise) overview of the Zillow email program this Thursday at EiQ during our super-fast and super-fascinating “Explain Your Take on… Read more »

EiQ Speaker Spotlight: Meet Aaron Hartman

Aaron graduated with his Masters in Business and a concentration in Marketing from New York Institute of Technology. With more than eight years in email marketing, Aaron has worked on both the vendor and client side, having worked at Staples and The Children’s Place and managing programs for Marriott Hotels, Sprint, Hilton Hotels and Nestle Purina. In high school, Aaron hosted a live weekly sports TV show… Read more »

EiQ Speaker Spotlight: Meet Our Signature Speaker

As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing.  He’s been called “one of the most influential experts in email marketing, if not the most influential.” And considering it was David who coined the term ESP (Email Service Provider) back in the day, we’d say that claim is pretty valid. David has held senior level positions at Forrester,… Read more »