We hope everyone is doing as well as possible during this incredibly unique and uncertain challenge. As we all face this situation together, we want to keep the lines of communication very open on our end. Given the increased impact of COVID-19, BrightWave’s business continuity plan is in full effect. Our team is 100% remote and fully operational as of last week. Also, we have… Read more »
The AMY Awards is one of the marketing community’s brightest nights. For over six decades, AMA Atlanta has hosted the event to celebrate the outstanding work, talent, and people within the Atlanta community. Last year, BrightWave’s SiteOne campaign received a W in the Email Marketing category, and Amber Fawlkes, our Senior Manager of Marketing and Events, was anointed with the Rising Star award. This year,… Read more »
EiQ is fast approaching and email geeks from all over the country are getting ready to meet up with fellow fans of the inbox. One such geek is Jen Capstraw, Director of Strategic Insights and Evangelism for our sponsor Iterable. She spends her days spreading the gospel of email and Iterable — a cross-channel marketing platform that connects people with products that bring them joy. … Read more »
Platform.ly recently named The Top 50 Marketing Influencers to Follow in 2020 👨💻. They divided their list into 5 categories- Growth Marketing, Email Marketing, Content Marketing, Social Media Marketing, and SEO and recognized the thought leaders in the industry. Two of our very own BrightWave influencers were named to this prestigious marketing all-star list. Simms Jenkins, CEO of BrightWave, is recognized as one… Read more »
The BrightWave team takes a lot of pride in what we do and the people who do it. To keep us focused on achieving new goals, we tie one of our yearly agency goals to external recognition and awards. And to our excitement, we learned that we blew our goal out of the water by recently winning three Marketer Quarterly Awards. To celebrate this… Read more »
Coming back from a busy holiday season can be a stressful time for any marketer with new goals and initiatives, year-end reporting, and business-as-usual work to complete. But after your aggressive year-end email marketing campaigns, how can you start the year on the right foot? Here are some tips to get your email program off and running in the new year! 1. Take a breath… Read more »
Leveling Up Your Financial Services and Healthcare Email Program THURSDAY, FEBRUARY 13 | 2:00 PM EST As email marketers, there are challenges to working in tightly regulated verticals like financial services and healthcare. From creating content that’s personalized yet private, to keeping your program innovative and fresh, captivating your audience is no small feat. Subject matter experts from BrightWave, Movable Ink, UnitedHealthcare, and Marcus by Goldman… Read more »
2020 is in full swing, and the BrightWave team is diving into all things trending in marketing this year. In a recent Forbes article — 15 Top Marketing Trends That May Impact 2020 — CEO Simms Jenkins shares a trend marketers can’t ignore in 2020 — increased accessibility across channels. Get insight on this important topic and other 2020 trends here.
There’s no shortage of seasonal traditions here at BrightWave. From our annual Thanksgiving potluck and holiday party, to new traditions like Secret Santa, we go all out for the most wonderful time of the year. Another annual staple is the BrightWave holiday card. Each year, our email-loving team sends cheer to our clients, partners and friends with an out-of-the-inbox interactive email. You may remember our… Read more »
The BrightWave annual holiday party is a celebration of our team’s successes, and we had a lot to celebrate this year. We significantly grew our team and offerings by joining forces with Ansira, hosted the best day in email at our third annual EiQ conference, and crowned an exceptional BrightWaver — Becca Rowles — as our newest Quartermaster. You may ask, “What is a Quartermaster?” Simply put, the… Read more »
As email marketers, it’s important to regularly check in on our strategies and key performance indicators. These assessments help us make sure that our strategies are matching our business goals and we are reporting on all vital KPIs. A commonly overlooked KPI is deliverability. It is absolutely surprising how many marketers don’t focus on it. If you don’t know where your messages are landing, in… Read more »
We created a highly visual campaign for Synovus to give a special credit card offer to existing customers, and it’s received quite a bit of attention this year. Our most recent W included a 2019 Davey Award in the Email Marketing for Online Advertising & Marketing category. The Davey Awards are all about honoring the best small shops worldwide, and that’s just what they did for… Read more »
Whether we’re hosting our annual EiQ conference or on the road with Edge of the Inbox, we love bringing the email community together here at BrightWave. The secret sauce for our events is mixing educational content with a fun attendee experience, and that’s just what we did last week at Email Spotlight. This fast-paced event brought over 20 vendors and hundreds of digital practitioners to… Read more »
November and December are key revenue-driving months for many companies, who begin to craft their holiday email strategies months ahead of time. While this is a critical time of the year for many senders, not all senders focus as heavily on these months, especially non-retail brands. If you fall into this category, follow these helpful tips to ensure your messages stand out in a… Read more »
BrightWave’s best-in-class finance email services mean fresh inbox strategies for even the most tightly regulated spaces. Check out ”New Email Habits & Trends Demand Fresh Financial Marketing Strategies” for CEO Simms Jenkins’ insights to meeting financial customer expectations and innovating the inbox.
As engagement reaches an all-time high, there is no doubt that email is the most cost effective and lucrative marketing channel. Join us and 23 leading email vendors as we discuss the power of email and its diverse ecosystem during our annual Email Spotlight on November 6, 5-8 pm. This informative and engaging event will leave you equipped to maximize your customers’ engagement with your… Read more »
Four years ago, BrightWave changed the industry’s event landscape by creating EiQ. Since then, we have hosted hundreds of digital marketers and given them a truly unique attendee experience at our Atlanta-based email conference. EiQ has been so successful that we decided to create a new event — Edge of the Inbox — so attendees across the country could get a taste of the best… Read more »
BrightWave’s newest email event, Edge of the Inbox, is kicking off in Dallas, TX tomorrow. This gathering is focused on all things email innovation and wouldn’t be complete without sponsors like 250ok that are just as edgy. 250ok’s email analytics platform brings marketers advanced insights into email deliverability, design, sender reputation, fraud protection and consumer engagement. Learn more about their unique products, what’s on their… Read more »
In just two days, we’re hosting our first ever Edge of the Inbox event. Dallas’s most digital-savvy marketers will get a taste of our EiQ conference at this event with a unique attendee experience and game-changing content from speakers at Brinker International, Southwest Airlines, Sally Beauty and more. Attendees will also have the chance to meet our innovative, industry-leading sponsors like Cordial, a company that… Read more »
As the host of acclaimed email gatherings, BrightWave has changed the industry’s event landscape, especially with our annual email conference, EiQ. So after creating what is widely regarded as the most innovative email conference, we asked ourselves, “Where do we go from here?” Meet Edge of the Inbox, a cutting-edge event that gives attendees across the country a taste of EiQ. It’s a night dedicated… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
