Year in and year out, there’s one event BrightWave participates in that stands out above the rest. It instills tremendous joy and empathy in our entire team, from the planning committee to those on the front lines. It allows us to take our expertise as the leading email and eCRM agency and apply it to the greater good. And it gives us a chance to… Read more »
BrightWave Founder and CEO Simms Jenkins has authored two definitive email marketing books. Fast forward a few years later and he has written the latest chapter on the reinvention of our beloved channel in his Forbes article, “The Reinvention Of Modern Email Marketing.”
Industry Leading Email Agency Builds on Thought Leadership Efforts. Events Set For October 23, 2019 in Dallas and April 30, 2020 in Atlanta. BrightWave, an Ansira company, today announced details for the email industry’s breakthrough event, EiQ: The intelligent email gathering. On April 30, 2020 in Atlanta, GA, marketing innovators and professionals will come together at EiQ to focus on trends and lessons related to… Read more »
Salesforce has been a long-time partner of the BrightWave team. Over the years, we’ve logged countless hours in Salesforce Marketing Cloud (SFMC) in an effort to help our clients achieve their email and business goals. Since keeping our SFMC expertise sharp is critical, our team holds multiple certifications in the platform and always jumps at the opportunity to maximize our education. So when the Salesforce… Read more »
Awards aren’t everything. It’s the effort — the work — that really counts. And here at BrightWave, we are certainly in it for the transformations we create for our clients through smart strategy, cutting-edge creative and effortless deployments. Still, awards and recognition are nice. Who doesn’t want to get recognized outside the inbox? That’s why we’re pretty excited to be selected as a finalist for MediaPost’s Email… Read more »
BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. That’s why we created The Rising Tide, a monthly series where our partners highlight those platforms and people that are part of our industry’s massive wave of data-driven relationship building tools. This month’s edition featured Liveclicker and their scalable, real-time personalization technology. We had the opportunity to chat… Read more »
Here at BrightWave, providing best-in-class email services for our clients is the heartbeat of our agency. And when it comes to the finance and insurance sector, our expertise and experience is unmatched. BrightWave has managed email programs for leading brands from Aflac and New York Life to Credit Karma and SoFi. We’ve also provided strategies and creative that help our clients get personal in a… Read more »
BrightWave affirms agency-wide commitment to confidentiality & security through completing SOC 2 Type II audit BrightWave, an Ansira company, announced today that it has successfully achieved its Service Organization Control (SOC) 2 Type II certification, further enhancing BrightWave’s robust finance & insurance services practice. The agency is already a best-in-class email services partner for clients with a higher need for security such as Aflac, Credit… Read more »
It’s almost time. You’ve checked the copy, perfected the design, tested the email and reviewed the query. And now, it’s finally time to deploy the email. Here at BrightWave, we rely on our technical campaign managers to deploy emails for some of the best brands around like Chick-fil-A, Credit Karma, HD Supply and more. This team is imperative to our process since they’re the last… Read more »
A workplace’s culture breeds what it gives, and in BrightWave’s case, it breeds creative freedom and employee benefits far reaching your average 401K program. BrightWave, an Ansira company, fosters growth and responsibility for its employees, allowing them to spread their inspired wings while encouraging a great work ethic to support its robust client list of Fortune 500 companies. Of course the intangible benefits (health insurance,… Read more »
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. Today, there are more digital tools and opportunities for people and their money than ever. Thanks to financial institution apps like My Synovus and Chase… Read more »
It’s important to choose partners with growing technologies and innovative offerings. That’s why BrightWave created The Rising Tide, a monthly series that educates our team about the latest offerings and capabilities of our technology partners. This month’s edition provided just that as we hosted Iterable, a growth marketing platform helping brands like Spotify, Zillow and DoorDash create, execute and optimize campaigns that power engagement in… Read more »
A new age of artificial intelligence has entered the digital marketing world in the form of machine learning. With an abundance of data at our fingertips, machine learning uses this information to give marketers a strong indication of what the next best action or appropriate message is. In a recent article, Kelly Jo Sands, Chief CRM and Martech Officer of Ansira, put this all into… Read more »
Here at BrightWave, our culture is growing and evolving with new ideas and faces. Our newest members have joined the team as 2019 summer interns and are excited to learn the industry at the leading email and eCRM agency. From development interns practicing their coding skills to marketing interns adding to BrightWave expansive content library, this crew is putting their best foot forward at BrightWave…. Read more »
The BrightWave team is thrilled to announce our recent achievement as a winner of the 25th annual Communicator Awards. Our campaigns for Char-Broil’s 70th anniversary and SiteOne’s website launch received awards of distinction in the email marketing category. The Communicator Awards program is judged and managed by the Academy of Interactive and Visual Arts, a 600+ member organization of leading visual art professionals. The panel… Read more »
It’s time for another edition of the partner spotlight series we call The Rising Tide. We’re particularly excited about this edition because it’s all about Cordial, an eCRM platform that rejects outdated and redundant martech practices to drive best-in-class customer experiences. This week, we had the opportunity to chat with Justin Soni, the Head of Sales Engineering at Cordial. He told us a bit about… Read more »
The Leading Email and eCRM Agency Appoints Former Coca-Cola Executive in Key New Role of SVP, Performance & Innovation BrightWave, an Ansira company, today announced the appointment of Mike Weaver as Senior Vice President, Performance & Innovation, a newly created position. He will lead customer experience at BrightWave, managing the strategy, creative and technology functions. BrightWave has been recognized for its best in class capabilities… Read more »
Our friends at Really Good Emails launched a new video series, Feedback Friday, where they dive into the hurdles that great emails have to overcome to stand out in the inbox. In their latest episode, the BrightWave team gave a behind the scenes look into client Chick-fil-A’s highly personalized email program. Hear insights from VP, Creative Director Laura Sullivan and QA Analyst Michelle Littles on… Read more »
Email marketing is an excellent channel for action-based tactics and results oriented strategy. After each campaign, marketers are able to get quick pulse checks on success with early results like Open Rates, Click Through Rates and other data. And, success builds over time with attribution happening days, weeks and even months after an email deploys. But what if the results could have been even better?… Read more »
You don’t have to spend long in the email industry before you hear mention of re-engagement or winback campaigns. Most marketers would likely tell you these are synonymous and their general goal is to elicit engagement from subscribers who have exceeded a defined time period —often a maximum of 12 months— without opening or clicking an email. That was the case once upon a time,… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
