In these days of social distancing, email has become more important than ever. Billboards look out onto empty streets, and radio ads are missed as cars sit idle in driveways. But the inbox is always accessible. And that one-to-one, personalized connection has become a lifeline for businesses and their customers. Email may be marketing’s workhorse during the COVID-19 epidemic. But inbox experts still face other… Read more »
Every year, the Communicator Awards and the Horizon Interactive Awards receive thousands of submissions from all over the world. Truly honoring what’s new and next, these competitions showcase the very best websites, videos, online advertising, print media, mobile applications and more. This year, BrightWave was named the winner of not one, but five of these prestigious awards. Recognizing big ideas in marketing and communications, the… Read more »
In a time when the only certainty is uncertainty, you can find inspiration in places you weren’t looking for it. That’s what happened when our CEO was buffing up his European history before a spring break vacation. His trip may have been canceled, but Simms Jenkins found many learnings in biographies about two of the most famous leaders in our history, Winston Churchill and Napoleon… Read more »
As social distancing and working remotely become the norm, company culture is more important than ever. Our President, Raj Choudhury, shares thoughtful and creative stories to help navigate culture during a pandemic. In his recent webinar with Eletype, “We Were Made For This”, he shares how BrightWave’s culture has evolved during this time, how to maintain morale and excitement, and other helpful examples to keep… Read more »
Company culture can be hard to define. For many, the phrase means watercooler chats, trust falls and other cliche forms of team-bonding. But real company culture goes much deeper. The most successful brands are expressions of their culture. If a company knows who it is and what it stands for, everything else — profits, practices, policies — falls right in line. Luckily, nothing can stop this kind… Read more »
Many people are reading more than usual during Covid-19 to pass their ample time at home. While some are looking to fiction novels, others are taking the opportunity to brush up on their industry knowledge. For email marketers who are looking to do the latter, What Say The Experts (WSTE) compiled a list of must-read books using industry pros’ top recommendations. The lineup ranges from… Read more »
Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts…. Read more »
As human beings, and to lesser degree marketers, COVID-19 has presented unprecedented changes for the brand experience. Consumers are living through a real-time commerce transformation, where business models are moving fast to capture more sales via ecommerce, ensuring their supply chain is seamless online and the communications to all stakeholders (customers, prospects, partners, franchisees) is flawless. Overnight, this seismic shift required the brand experience to… Read more »
This has been a gut-wrenching week for our country and in our hometown of Atlanta. BrightWave stands with our black colleagues, clients, partners, family, neighbors and friends during this crucial period in our country, as well as the peaceful protestors and the need for our country to do more. At BrightWave, we have always placed an emphasis on diversity, inclusion and empathy while not tolerating… Read more »
In a previous post, we wrote about adjusting your communications strategy for the new normal during the Coronavirus pandemic. While daily operations may not have changed for your business yet, some local governments and states are already easing stay-at-home restrictions, meaning customers will start adjusting to life outside of delivery and curbside pickups. While it will ultimately be at the discretion of your business to… Read more »
Founder & CEO of BrightWave is named the winner of the EEC’s most esteemed award The ANA Email Experience Council (EEC) announced that Simms Jenkins is its 2020 Email Marketer Thought Leader of the Year. This highly-coveted award is given to an individual who exemplifies the best and brightest in the email marketing industry. Jenkins is a leader in the email marketing community that has… Read more »
Assorted thoughts about working remotely during COVID-19 at BrightWave Many of you who have spent the last month or more working from home may relate to this quote from one of my BrightWave coworkers: “I thought I had a lot of sweatpants until we started working remotely full time.” Thankfully, my years as a freelancer and the motto “All you need in this world… Read more »
We’re proud to announce that our founder and CEO, Simms Jenkins, was named the 2020 Email Marketer Thought Leader of the Year by the Email Experience Council (EEC). Every year, the EEC honors an individual who exemplifies the best and brightest in the email marketing industry. Winners are chosen based on criteria like thought leadership, service, innovation, vision and influence. Past winners of the award… Read more »
Imagine it’s January 1, 2020. What would you tell yourself then to prepare you for today? Marketers plan for months and sometimes years for major campaigns. But no matter how much we try to prepare for any scenario, the current economic landscape was a huge curveball for everyone. Some companies had to instantly switch their entire business model. Others are faced with responding to increased… Read more »
During times of crisis, email is one of the most effective ways to communicate important messages to customers and clients. It is proving to be invaluable during the COVID-19 crisis, as face-to-face and in-store communication is increasingly replaced by digital messaging. When navigating uncertain times, email marketing remains one of the most efficient and cost-effective ways to reach customers, prospects and suppliers. There is no… Read more »
Growing up as a kid in the late 80’s and early 90’s, one of my favorite things to do was to go to our library and pick out a Choose Your Own Adventure novel. I’d often read them, picking a route, and then re-read, going on another path. Even today, I enjoy listening (and sometimes participating) with my kids as they go on their own… Read more »
250ok’s “Email On Tap” series gives perspective from industry influencers, marketers, and experts. Anthony Chiulli travels the country to talk email, trends, predictions, and news to keep you in-the-know in 15 minutes or less. In Anthony’s recent chat with CEO Simms Jenkins, they covered the history of BrightWave, Simms’ work in the email industry, and where they see email going in the future. Email marketers… Read more »
We hope everyone is doing as well as possible during this incredibly unique and uncertain challenge. As we all face this situation together, we want to keep the lines of communication very open on our end. Given the increased impact of COVID-19, BrightWave’s business continuity plan is in full effect. Our team is 100% remote and fully operational as of last week. Also, we have… Read more »
The AMY Awards is one of the marketing community’s brightest nights. For over six decades, AMA Atlanta has hosted the event to celebrate the outstanding work, talent, and people within the Atlanta community. Last year, BrightWave’s SiteOne campaign received a W in the Email Marketing category, and Amber Fawlkes, our Senior Manager of Marketing and Events, was anointed with the Rising Star award. This year,… Read more »
EiQ is fast approaching and email geeks from all over the country are getting ready to meet up with fellow fans of the inbox. One such geek is Jen Capstraw, Director of Strategic Insights and Evangelism for our sponsor Iterable. She spends her days spreading the gospel of email and Iterable — a cross-channel marketing platform that connects people with products that bring them joy. … Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
