Email Marketing During COVID: Getting Back to Business

In a previous post, we wrote about adjusting your communications strategy for the new normal during the Coronavirus pandemic. While daily operations may not have changed for your business yet, some local governments and states are already easing stay-at-home restrictions, meaning customers will start adjusting to life outside of delivery and curbside pickups. While it will ultimately be at the discretion of your business to… Read more »

ANA Email Experience Council Recognizes Simms Jenkins as its 2020 Email Marketer Thought Leader of the Year

Founder & CEO of BrightWave is named the winner of the EEC’s most esteemed award The ANA Email Experience Council (EEC) announced that Simms Jenkins is its 2020 Email Marketer Thought Leader of the Year. This highly-coveted award is given to an individual who exemplifies the best and brightest in the email marketing industry. Jenkins is a leader in the email marketing community that has… Read more »

Business on the Top, Party on the Bottom

Assorted thoughts about working remotely during COVID-19 at BrightWave   Many of you who have spent the last month or more working from home may relate to this quote from one of my BrightWave coworkers:  “I thought I had a lot of sweatpants until we started working remotely full time.” Thankfully, my years as a freelancer and the motto “All you need in this world… Read more »

Our CEO, Simms Jenkins, wins Email Marketer Thought Leader of the Year

We’re proud to announce that our founder and CEO, Simms Jenkins, was named the 2020 Email Marketer Thought Leader of the Year by the Email Experience Council (EEC).  Every year, the EEC honors an individual who exemplifies the best and brightest in the email marketing industry. Winners are chosen based on criteria like thought leadership, service, innovation, vision and influence. Past winners of the award… Read more »

Immediate, Short- and Long-Term Email Marketing Strategies During COVID-19

Imagine it’s January 1, 2020. What would you tell yourself then to prepare you for today? Marketers plan for months and sometimes years for major campaigns. But no matter how much we try to prepare for any scenario, the current economic landscape was a huge curveball for everyone. Some companies had to instantly switch their entire business model. Others are faced with responding to increased… Read more »

[On-Demand Webinar] Email Marketing During a Crisis: Lessons & Advice

During times of crisis, email is one of the most effective ways to communicate important messages to customers and clients. It is proving to be invaluable during the COVID-19 crisis, as face-to-face and in-store communication is increasingly replaced by digital messaging. When navigating uncertain times, email marketing remains one of the most efficient and cost-effective ways to reach customers, prospects and suppliers. There is no… Read more »

Choose Your Own Adventure: By Digital Strategists

Growing up as a kid in the late 80’s and early 90’s, one of my favorite things to do was to go to our library and pick out a Choose Your Own Adventure novel. I’d often read them, picking a route, and then re-read, going on another path. Even today, I enjoy listening (and sometimes participating) with my kids as they go on their own… Read more »

Simms Jenkins Joins 250ok for an Episode of “Email on Tap”

250ok’s “Email On Tap” series gives perspective from industry influencers, marketers, and experts. Anthony Chiulli travels the country to talk email, trends, predictions, and news to keep you in-the-know in 15 minutes or less. In Anthony’s recent chat with CEO Simms Jenkins, they covered the history of BrightWave, Simms’ work in the email industry, and where they see email going in the future. Email marketers… Read more »

An Update from the BrightWave Team

We hope everyone is doing as well as possible during this incredibly unique and uncertain challenge. As we all face this situation together, we want to keep the lines of communication very open on our end. Given the increased impact of COVID-19, BrightWave’s business continuity plan is in full effect. Our team is 100% remote and fully operational as of last week. Also, we have… Read more »

BrightWave is proud to be an AMY Awards double finalist

The AMY Awards is one of the marketing community’s brightest nights. For over six decades, AMA Atlanta has hosted the event to celebrate the outstanding work, talent, and people within the Atlanta community. Last year, BrightWave’s SiteOne campaign received a W in the Email Marketing category, and Amber Fawlkes, our Senior Manager of Marketing and Events, was anointed with the Rising Star award. This year,… Read more »

EiQ Sponsor Spotlight: Jen Capstraw of Iterable

EiQ is fast approaching and email geeks from all over the country are getting ready to meet up with fellow fans of the inbox. One such geek is Jen Capstraw, Director of Strategic Insights and Evangelism for our sponsor Iterable. She spends her days spreading the gospel of email and Iterable — a cross-channel marketing platform that connects people with products that bring them joy. … Read more »

BrightWave’s Jenkins and Kollas Recognized as Top Industry Leaders to Follow This Year recently named The Top 50 Marketing Influencers to Follow in 2020 👨‍💻. They divided their list into 5 categories- Growth Marketing, Email Marketing, Content Marketing, Social Media Marketing, and SEO and recognized the thought leaders in the industry.  Two of our very own BrightWave influencers were named to this prestigious marketing all-star list.    Simms Jenkins, CEO of BrightWave, is recognized as one… Read more »

A Recap of BrightWave’s Award Winning 2019

The BrightWave team takes a lot of pride in what we do and the people who do it. To keep us focused on achieving new goals, we tie one of our yearly agency goals to external recognition and awards. And to our excitement, we learned that we blew our goal out of the water by recently winning three Marketer Quarterly Awards.  To celebrate this big… Read more »

6 Steps to Getting Your 2020 Started on the Right Foot

Coming back from a busy holiday season can be a stressful time for any marketer with new goals and initiatives, year-end reporting, and business-as-usual work to complete. But after your aggressive year-end email marketing campaigns, how can you start the year on the right foot? Here are some tips to get your email program off and running in the new year!     1. Take a breath… Read more »

Join Our Free Webinar & Level Up Your Finance and Healthcare Emails

Leveling Up Your Financial Services and Healthcare Email Program THURSDAY, FEBRUARY 13 | 2:00 PM EST As email marketers, there are challenges to working in tightly regulated verticals like financial services and healthcare. From creating content that’s personalized yet private, to keeping your program innovative and fresh, captivating your audience is no small feat. Subject matter experts from BrightWave, Movable Ink, UnitedHealthcare, and Marcus by Goldman… Read more »

Jenkins Gives Insight to Digital Accessibility in Forbes’ 2020 Marketing Trends

2020 is in full swing, and the BrightWave team is diving into all things trending in marketing this year.   In a recent Forbes article — 15 Top Marketing Trends That May Impact 2020 —  CEO Simms Jenkins shares a trend marketers can’t ignore in 2020 — increased accessibility across channels. Get insight on this important topic and other 2020 trends here.

A Behind-the-Scenes Look at BrightWave’s 2019 Mad Lib Holiday Email

There’s no shortage of seasonal traditions here at BrightWave. From our annual Thanksgiving potluck and holiday party, to new traditions like Secret Santa, we go all out for the most wonderful time of the year.   Another annual staple is the BrightWave holiday card. Each year, our email-loving team sends cheer to our clients, partners and friends with an out-of-the-inbox interactive email. You may remember our… Read more »

BrightWave Crowns Becca Rowles as its 2019 Quartermaster

The BrightWave annual holiday party is a celebration of our team’s successes, and we had a lot to celebrate this year. We significantly grew our team and offerings by joining forces with Ansira, hosted the best day in email at our third annual EiQ conference, and crowned an exceptional BrightWaver — Becca Rowles — as our newest Quartermaster.  You may ask, “What is a Quartermaster?” Simply put, the… Read more »

Why You Need to Add Deliverability to Your Program’s KPIs

As email marketers, it’s important to regularly check in on our strategies and key performance indicators. These assessments help us make sure that our strategies are matching our business goals and we are reporting on all vital KPIs. A commonly overlooked KPI is deliverability. It is absolutely surprising how many marketers don’t focus on it. If you don’t know where your messages are landing, in… Read more »

Our work for Synovus is winning awards. See how we’re making your inbox a little extra.

We created a highly visual campaign for Synovus to give a special credit card offer to existing customers, and it’s received quite a bit of attention this year. Our most recent W included a 2019 Davey Award in the Email Marketing for Online Advertising & Marketing category.  The Davey Awards are all about honoring the best small shops worldwide, and that’s just what they did for… Read more »