For those who don’t incorporate a lot of sea-dog lingo into their everyday vocabulary, a ship’s Quartermaster is an individual responsible for steering and navigation. He or she must keep the vessel on course, foresee potential setbacks and communicate their plans clearly to the rest of the crew. When you think about it like that, the role of Quartermaster here at BrightWave is surprisingly similar… Read more »
Middleton, Noibi and Walker Appointed to New Roles and Leading Email Agency Welcomes Jacxsens in Key Agency Account Leadership Role BrightWave, the leading email marketing and eCRM agency, made several significant internal promotions and strategic hires to help the company continue its industry leadership and agency growth. These leaders are sure to positively impact nearly every aspect of the agency in their new positions…. Read more »
When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the… Read more »
Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly… Read more »
Just before fall, we launched our partner series, The Rising Tide, which features our many amazing tech partners and their capabilities. This month, we’re focusing in on the topic of deliverability with our partner 250ok. 250ok is a premier email analytics and deliverability platform. Their products offer deep insight into performance, overall sending reputation and DMARC compliance. Recently, we spoke with 250ok’s Director of Product… Read more »
GetReponse, a martech company which offers a suite of email marketing and online campaign solutions, recently announced its list of the 25 most influential people in email marketing. The list consists of leaders and innovators from a range of email marketing backgrounds who have a deep influence in the community, continually move the practice of email marketing forward, and are responsible for advocating and regulating… Read more »
The world of email is always changing. The latest update? Google’s promotions tab updates. In an effort to create more value for end users, Google has re-designed the promotions tab so that it is more visually appealing, more relevant, and customizable. Currently, Google is one of the biggest and most important inbox providers worldwide with over 1.5 billion active users. In fact, SendGrid’s 2018 Global… Read more »
This month’s edition of The Rising Tide featured our technology partner MessageGears, an Atlanta-based company that finds cutting-edge solutions for building data-driven email programs on a super-sized scale. They call themselves a hybrid email marketing platform for enterprise organizations because of the highly flexible model they use to consolidate Big Data. We recently interviewed Will Devlin, senior director of marketing for MessageGears, about email,… Read more »
In a recent blog post, we explained just how important reporting is to any marketing campaign. All the numbers and data collected from marketing efforts tell a story, but often there is too much noise to find the important information. In email marketing specifically, hundreds of thousands of data points are created with each mailing. Not all of this data is actually useful and it… Read more »
The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards, an awards program created by the renowned industry analyst group The Relevancy Group, have recognized BrightWave, the leading email and eCRM agency, as the winner of three major award categories: Best Loyalty Member Email/Offer – Restaurant, Best Offer – Retail, and Best Welcome Email/Email Series… Read more »
The concept of the sales funnel is well-ingrained in any marketer’s brain. We all ask ourselves how each initiative put into market is going to impact the bottom line. At the end of the day, we’re all beholden to the almighty dollar. But therein lies the problem at the heart of the funnel model. It’s all about US. How can WE make money? How can… Read more »
Email preference centers have been around for a long time, and far too many haven’t been updated since they were first published. Let’s talk through the necessities and nice-to-haves of a solid preference center and banish the boring forms of the past. Default vs. Hyper-Customized Preferences The level of complexity for most legacy preference centers tends to be low. Most, if not all, ESPs… Read more »
Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry point from which a customer has to take another action (clicking) to then complete the desired conversion. Whether it be a purchase, event registration, file download or other action, the email is often only the first step of many in the customer’s journey. A disconnect… Read more »
BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual Email Agency Buyer’s Guide, cited for its best-in-class capabilities. The accolades handed down by The Relevancy Group were plentiful, summarizing that “BrightWave is an excellent choice for organizations that seek an email marketing specialist with a passion for solving complicated data, creative and analytical challenges.”… Read more »
In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics. It may seem strange to focus so much on web behavior when email is our channel. But, most emails seek to do one thing: elicit that elusive click. And then what? Where does the subscriber go? What do they do? Developing a link tagging structure… Read more »
Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for anyone hoping to level up their relevancy game. Back in August, they outlined some tips for crafting a better ESP RFP. Now, they’re taking a closer look at the challenges a company can expect to face once they’re in the process of switching. Considering more… Read more »
The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up in our hometown of Atlanta for an evening of CX-enhancing presentations and advice. During the Atlanta stop, there will be two featured speakers: Charma Parker from the Atlanta Hawks and our own Vice President, Creative Director Laura Sullivan. During her half of this short but… Read more »
This past weekend, the BrightWave team banded together for the Atlanta stop of 48in48. This social entrepreneurship organization brings together marketing professionals to build websites and other digital materials for 48 nonprofits in just 48 hours. This was BrightWave’s third year participating in the event as the only agency to offer emails for each nonprofit. Over the course of two days, more than 20 BrightWavers… Read more »
Ask 100 email geeks what a template is and you’ll get 100 different answers. Full disclosure, that drives us a tad bit crazy. As thought leaders at BrightWave, we seek to define for ourselves and our community what exactly a template is, so that we can all have a lingua franca: It’s not a single email send, but a multi-use layout or system that can… Read more »
Next Wednesday, BrightWave’s Email Spotlight event will bring together digital leaders and practitioners to showcase the thriving and diverse email ecosystem. The agency will host this free event at its Buckhead headquarters on October 10, 2018 from 5-8pm. Specifically, Email Spotlight will give attendees the opportunity to learn about the latest creative and tech innovations in email as 15 leading email vendors differentiate their… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
