2020 is in full swing, and the BrightWave team is diving into all things trending in marketing this year. In a recent Forbes article — 15 Top Marketing Trends That May Impact 2020 — CEO Simms Jenkins shares a trend marketers can’t ignore in 2020 — increased accessibility across channels. Get insight on this important topic and other 2020 trends here.
There’s no shortage of seasonal traditions here at BrightWave. From our annual Thanksgiving potluck and holiday party, to new traditions like Secret Santa, we go all out for the most wonderful time of the year. Another annual staple is the BrightWave holiday card. Each year, our email-loving team sends cheer to our clients, partners and friends with an out-of-the-inbox interactive email. You may remember our… Read more »
The BrightWave annual holiday party is a celebration of our team’s successes, and we had a lot to celebrate this year. We significantly grew our team and offerings by joining forces with Ansira, hosted the best day in email at our third annual EiQ conference, and crowned an exceptional BrightWaver — Becca Rowles — as our newest Quartermaster. You may ask, “What is a Quartermaster?” Simply put, the… Read more »
As email marketers, it’s important to regularly check in on our strategies and key performance indicators. These assessments help us make sure that our strategies are matching our business goals and we are reporting on all vital KPIs. A commonly overlooked KPI is deliverability. It is absolutely surprising how many marketers don’t focus on it. If you don’t know where your messages are landing, in… Read more »
We created a highly visual campaign for Synovus to give a special credit card offer to existing customers, and it’s received quite a bit of attention this year. Our most recent W included a 2019 Davey Award in the Email Marketing for Online Advertising & Marketing category. The Davey Awards are all about honoring the best small shops worldwide, and that’s just what they did for… Read more »
Whether we’re hosting our annual EiQ conference or on the road with Edge of the Inbox, we love bringing the email community together here at BrightWave. The secret sauce for our events is mixing educational content with a fun attendee experience, and that’s just what we did last week at Email Spotlight. This fast-paced event brought over 20 vendors and hundreds of digital practitioners to… Read more »
November and December are key revenue-driving months for many companies, who begin to craft their holiday email strategies months ahead of time. While this is a critical time of the year for many senders, not all senders focus as heavily on these months, especially non-retail brands. If you fall into this category, follow these helpful tips to ensure your messages stand out in a… Read more »
BrightWave’s best-in-class finance email services mean fresh inbox strategies for even the most tightly regulated spaces. Check out ”New Email Habits & Trends Demand Fresh Financial Marketing Strategies” for CEO Simms Jenkins’ insights to meeting financial customer expectations and innovating the inbox.
As engagement reaches an all-time high, there is no doubt that email is the most cost effective and lucrative marketing channel. Join us and 23 leading email vendors as we discuss the power of email and its diverse ecosystem during our annual Email Spotlight on November 6, 5-8 pm. This informative and engaging event will leave you equipped to maximize your customers’ engagement with your… Read more »
Four years ago, BrightWave changed the industry’s event landscape by creating EiQ. Since then, we have hosted hundreds of digital marketers and given them a truly unique attendee experience at our Atlanta-based email conference. EiQ has been so successful that we decided to create a new event — Edge of the Inbox — so attendees across the country could get a taste of the best… Read more »
BrightWave’s newest email event, Edge of the Inbox, is kicking off in Dallas, TX tomorrow. This gathering is focused on all things email innovation and wouldn’t be complete without sponsors like 250ok that are just as edgy. 250ok’s email analytics platform brings marketers advanced insights into email deliverability, design, sender reputation, fraud protection and consumer engagement. Learn more about their unique products, what’s on their… Read more »
In just two days, we’re hosting our first ever Edge of the Inbox event. Dallas’s most digital-savvy marketers will get a taste of our EiQ conference at this event with a unique attendee experience and game-changing content from speakers at Brinker International, Southwest Airlines, Sally Beauty and more. Attendees will also have the chance to meet our innovative, industry-leading sponsors like Cordial, a company that… Read more »
As the host of acclaimed email gatherings, BrightWave has changed the industry’s event landscape, especially with our annual email conference, EiQ. So after creating what is widely regarded as the most innovative email conference, we asked ourselves, “Where do we go from here?” Meet Edge of the Inbox, a cutting-edge event that gives attendees across the country a taste of EiQ. It’s a night dedicated… Read more »
All of my life, my parents have told me that I can do anything I put my mind to. I know that sounds incredibly simple and basic. But, it is personally tried and true and ultimately a mantra I have subconsciously lived by my entire life. Whenever I doubted myself or was terrified of change, I always heard them in my head (or through the… Read more »
Year in and year out, there’s one event BrightWave participates in that stands out above the rest. It instills tremendous joy and empathy in our entire team, from the planning committee to those on the front lines. It allows us to take our expertise as the leading email and eCRM agency and apply it to the greater good. And it gives us a chance to… Read more »
BrightWave Founder and CEO Simms Jenkins has authored two definitive email marketing books. Fast forward a few years later and he has written the latest chapter on the reinvention of our beloved channel in his Forbes article, “The Reinvention Of Modern Email Marketing.”
Industry Leading Email Agency Builds on Thought Leadership Efforts. Events Set For October 23, 2019 in Dallas and April 30, 2020 in Atlanta. BrightWave, an Ansira company, today announced details for the email industry’s breakthrough event, EiQ: The intelligent email gathering. On April 30, 2020 in Atlanta, GA, marketing innovators and professionals will come together at EiQ to focus on trends and lessons related to… Read more »
Salesforce has been a long-time partner of the BrightWave team. Over the years, we’ve logged countless hours in Salesforce Marketing Cloud (SFMC) in an effort to help our clients achieve their email and business goals. Since keeping our SFMC expertise sharp is critical, our team holds multiple certifications in the platform and always jumps at the opportunity to maximize our education. So when the Salesforce… Read more »
Awards aren’t everything. It’s the effort — the work — that really counts. And here at BrightWave, we are certainly in it for the transformations we create for our clients through smart strategy, cutting-edge creative and effortless deployments. Still, awards and recognition are nice. Who doesn’t want to get recognized outside the inbox? That’s why we’re pretty excited to be selected as a finalist for MediaPost’s Email… Read more »
BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. That’s why we created The Rising Tide, a monthly series where our partners highlight those platforms and people that are part of our industry’s massive wave of data-driven relationship building tools. This month’s edition featured Liveclicker and their scalable, real-time personalization technology. We had the opportunity to chat… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
