BrightWave Adds Mike Weaver to Further Strengthen its Industry-Leading Performance and Innovation

The Leading Email and eCRM Agency Appoints Former Coca-Cola Executive in Key New Role of SVP, Performance & Innovation BrightWave, an Ansira company, today announced the appointment of Mike Weaver as Senior Vice President, Performance & Innovation, a newly created position. He will lead customer experience at BrightWave, managing the strategy, creative and technology functions. BrightWave has been recognized for its best in class capabilities… Read more »

BrightWave Talks with Really Good Emails About Chick-fil-A’s Highly Personalized Email Program

Our friends at Really Good Emails launched a new video series, Feedback Friday, where they dive into the hurdles that great emails have to overcome to stand out in the inbox. In their latest episode, the BrightWave team gave a behind the scenes look into client Chick-fil-A’s highly personalized email program. Hear insights from VP, Creative Director Laura Sullivan and QA Analyst Michelle Littles on… Read more »

Test, Test, 1… 2… 3

Email marketing is an excellent channel for action-based tactics and results oriented strategy. After each campaign, marketers are able to get quick pulse checks on success with early results like Open Rates, Click Through Rates and other data. And, success builds over time with attribution happening days, weeks and even months after an email deploys. But what if the results could have been even better?… Read more »

Reimagining Reengagement

You don’t have to spend long in the email industry before you hear mention of re-engagement or winback campaigns. Most marketers would likely tell you these are synonymous and their general goal is to elicit engagement from subscribers who have exceeded a defined time period —often a maximum of 12 months—  without opening or clicking an email. That was the case once upon a time,… Read more »

BrightWave Recognized for Three Horizon Interactive Award Wins

The last month has been packed full of exciting milestones here at BrightWave. In mid-March, we hosted 400+ digital marketers at our third annual email conference, EiQ. Just a few weeks later, we grew our team to over 900 by joining the Ansira family. Now, we’re celebrating our work receiving several Horizon Interactive Award wins. In its 17th year of competition, the Horizon Interactive Awards… Read more »

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. (“Ansira”), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM… Read more »

The Key to Success is… Data!

Data is produced all the time. It is an asset that can be a barrier if not used at all or if used inefficiently. The more data knowledge available, the better business decisions can be made. For any strategist or marketer, the health of the data and a good number of usable data points are key to creating better strategies, targeting more engaged audiences with… Read more »

AMP for Email is Here!

This is not a drill – a truly interactive 1:1 experience IN the inbox is now a very real possibility. First announced in early 2018, Google officially rolled out AMP for email this week on March 26th.   So, what is AMP? Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content… Read more »

EiQ: The Intelligent Email Gathering Awards The Whiz and The Maverick to Industry Stars McDaniel and Warner

Industry’s Leading Conference Crowns Major League Baseball’s Brooke McDaniel and Belk’s Ana Warner   BrightWave, the leading email marketing and eCRM agency, announced the 2nd annual winners of its awards, “The Maverick” and “The Whiz.” Ana Warner, Director, Digital Marketing – Customer Retention of Belk was selected for The Maverick. Brooke McDaniel, Associate Manager, Email Marketing at Major League Baseball was chosen as The Whiz…. Read more »

EiQ Speaker Spotlight: Anand Thaker of IntelliPhi

We’re kicking off our EiQ Speaker Spotlight series with Anand Thaker, a co-collaborator of the MarTech landscape and Founder/CEO of IntelliPhi. In our “Mapping the Email Ecosystem” session, Anand will bring his extensive MarTech knowledge while co-presenter and email analyst David Daniels offers nearly three decades of experience to this sessions. The two will map the various technology solutions that can help you solve the… Read more »

EiQ Sponsor Spotlight: Roger Barnette of MessageGears

EiQ 2019 (quite literally) wouldn’t be possible without our fellow email geeks and without our wonderfully passionate email sponsors! MessageGears combines the power and security of on-premise software with the efficiency and scalability of cloud delivery. With extraordinary data integration and impressively tight security, MessageGears is built for data-driven enterprise marketers–a breed of marketing professional sure to be well-represented at EiQ. On top of sponsoring… Read more »

EiQ Sponsor Spotlight: Sean Butler of Validity

The demand for relevant, data-driven content has never been higher. As such, it can sometimes feel like an email marketer is only as good as their best data. Validity Inc. makes software solutions that help verify a wide range of organizations’ data integrity. Validitiy’s tools, DemandTools, DupeBlocker, PeopleImport and BriteVerify, enable marketers to efficiently perform complex data cleansing tasks which can lead to better decision-making… Read more »

EiQ Sponsor Spotlight: Katie White of Movable Ink

The countdown to EiQ 2019 is officially on– 22 days to be exact! And that means it’s time to start sharing some of our EiQ Sponsor Spotlight interviews. We thought we’d kick things off with one of our moving-and-shakingest sponsors: Movable Ink We recently had a great Q and A with Katie White, Movable Ink’s Associate Director of Client Strategy. Before landing at Movable Ink… Read more »

What Marketers Should Know About the Recent CAN-SPAM Rule Review

The Federal Trade Commission announced that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial email messages and gives recipients the right to opt out of receiving them. The Commission voted to keep the Rule with no changes. As a reminder, the Rule requires that a commercial email: contain accurate header and subject lines, identify itself as an advertisement… Read more »

The Rising Tide: Get to Know Courtney Shaffer Lovold from Emarsys

It’s no secret that the right tech partners make us stronger. In fact, we’ve dedicated a whole event series to them that’s known around here as The Rising Tide. Once a month, we invite one of our partners to the office to give them a chance to show off their latest tools and capabilities and generally talk shop (and hit up the office kegerator) with… Read more »

BrightWave’s 2018 Quartermaster: Leah Ellin

For those who don’t incorporate a lot of sea-dog lingo into their everyday vocabulary, a ship’s Quartermaster is an individual responsible for steering and navigation. He or she must keep the vessel on course, foresee potential setbacks and communicate their plans clearly to the rest of the crew. When you think about it like that, the role of Quartermaster here at BrightWave is surprisingly similar… Read more »

BrightWave Announces Key Promotions, Appointments and New Hires in Multiple Departments

Middleton, Noibi and Walker Appointed to New Roles and Leading Email Agency Welcomes Jacxsens in Key Agency Account Leadership Role   BrightWave, the leading email marketing and eCRM agency, made several significant internal promotions and strategic hires to help the company continue its industry leadership and agency growth. These leaders are sure to positively impact nearly every aspect of the agency in their new positions…. Read more »

Inbox Audit: Abandoned Cart Edition

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the… Read more »

A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly… Read more »