In our first summer edition of What’s Up in Email?, we’re dishing up the latest customer journey info, holiday campaign pointers, minimalist design rules and more. If you’ve ever experienced subpar holiday open rates or had a flashy email design fall flat upon delivery, you don’t want to miss the hard-earned wisdom shared in these articles. 1. Does The Journey Really Matter? Spoiler alert: It… Read more »
As an email marketing agency, we need consumers to open our emails. And then we need them to want to read them. What’s going to set our clients apart from the other senders in your inbox and the other billion things vying for your attention? According to a recent post over on the Email Monks blog, minimalism is the answer. Drawing from our own experience designing… Read more »
When kick-butt strategy, modern creativity, and flawless teamwork all come together for an amazing end of year campaign, we are proud of our team. When all these elements combine to boost us into award-winning status, “beaming” doesn’t begin to cover it. For over two decades, the Communicator Awards, sanctioned and judged by the Academy of Interactive & Visual Arts, has been recognizing innovative ideas and… Read more »
Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »
BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »
The inaugural EiQ happened on March 30 in Atlanta and it was a resounding success on every front imaginable. I am still feeling the high of seeing the vision of a new kind of industry event come to life and, more importantly, people responding to it in such a positive way. It was incredibly time-consuming to create and execute an event like EiQ, particularly when… Read more »
Around this time last Thursday, we were probably settling in for another eye-opening, mind-blowing EiQ session. There are dozens of little details from that day we won’t be forgetting anytime soon like those tasty custom chocolates on our signature EiQ cupcakes or that particularly interesting Patagonia campaign example. These 10 things, however, are far from little. Here are our top 10 favorite lessons from EiQ’s… Read more »
Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, and frequent tech contributor to outlets such as The Today Show, CNN, and CBS This Morning, Titania has the honor of covering the latest in tech… Read more »
Simms Jenkins, our CEO and founder here at BrightWave, got to add another founder title to his resume this year! As founder, host and Email Jeopardy! officiant of EiQ, he’s got some pretty strong opinions on email – where it’s been, where it’s headed now and where it should go in the future. Simms has led us in establishing a world-class client list including Chick-fil-A,… Read more »
For this two-days-until-EiQ (!) speaker spotlight, we have a special double feature, starring BrightWave’s own Laura Sullivan and Rich Wilson. Laura Sullivan is our former journalist/editor turned Creative Director/email design enthusiast. She oversees the creative product at BrightWave and, in 1986, she won a Toys R Us shopping spree through a Cap’n Crunch Sweepstakes. It remains one of the best days of her life to this day…. Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
