Five Holiday Email Tips for Non-Retailers

  November and December are key revenue-driving months for many companies, who begin to craft their holiday email strategies months ahead of time. While this is a critical time of the year for many senders, not all senders focus as heavily on these months, especially non-retail brands. If you fall into this category, follow these helpful tips to ensure your messages stand out in a… Read more »

Email Spotlight Brings Together the Industry’s Best and Brightest

As engagement reaches an all-time high, there is no doubt that email is the most cost effective and lucrative marketing channel.  Join us and 23 leading email vendors as we discuss the power of email and its diverse ecosystem during our annual Email Spotlight on November 6, 5-8 pm. This informative and engaging event will leave you equipped to maximize your customers’ engagement with your… Read more »

A Look Back at Our First Edge of the Inbox Event

Four years ago, BrightWave changed the industry’s event landscape by creating EiQ. Since then, we have hosted hundreds of digital marketers and given them a truly unique attendee experience at our Atlanta-based email conference.  EiQ has been so successful that we decided to create a new event — Edge of the Inbox — so attendees across the country could get a taste of the best… Read more »

Edge of the Inbox Sponsor Spotlight: 250ok

BrightWave’s newest email event, Edge of the Inbox, is kicking off in Dallas, TX tomorrow. This gathering is focused on all things email innovation and wouldn’t be complete without sponsors like 250ok that are just as edgy.  250ok’s email analytics platform brings marketers advanced insights into email deliverability, design, sender reputation, fraud protection and consumer engagement. Learn more about their unique products, what’s on their… Read more »

Edge of the Inbox Sponsor Spotlight: Cordial

In just two days, we’re hosting our first ever Edge of the Inbox event. Dallas’s most digital-savvy marketers will get a taste of our EiQ conference at this event with a unique attendee experience and game-changing content from speakers at Brinker International, Southwest Airlines, Sally Beauty and more. Attendees will also have the chance to meet our innovative, industry-leading sponsors like Cordial, a company that… Read more »

Edge of the Inbox Sponsor Spotlight: Liveclicker

As the host of acclaimed email gatherings, BrightWave has changed the industry’s event landscape, especially with our annual email conference, EiQ. So after creating what is widely regarded as the most innovative email conference, we asked ourselves, “Where do we go from here?” Meet Edge of the Inbox, a cutting-edge event that gives attendees across the country a taste of EiQ. It’s a night dedicated… Read more »

My Unconventional (But Awesome) Career Growth Journey

All of my life, my parents have told me that I can do anything I put my mind to. I know that sounds incredibly simple and basic. But, it is personally tried and true and ultimately a mantra I have subconsciously lived by my entire life. Whenever I doubted myself or was terrified of change, I always heard them in my head (or through the… Read more »

9 Reasons We’re Still Talking About 48in48

Year in and year out, there’s one event BrightWave participates in that stands out above the rest. It instills tremendous joy and empathy in our entire team, from the planning committee to those on the front lines. It allows us to take our expertise as the leading email and eCRM agency and apply it to the greater good. And it gives us a chance to… Read more »

“The Reinvention Of Modern Email Marketing” Forbes Article

BrightWave Founder and CEO Simms Jenkins has authored two definitive email marketing books. Fast forward a few years later and he has written the latest chapter on the reinvention of our beloved channel in his Forbes article, “The Reinvention Of Modern Email Marketing.”

BrightWave Announces 2020 EiQ & Edge of the Inbox Series

Industry Leading Email Agency Builds on Thought Leadership Efforts. Events Set For October 23, 2019 in Dallas and April 30, 2020 in Atlanta. BrightWave, an Ansira company, today announced details for the email industry’s breakthrough event, EiQ: The intelligent email gathering. On April 30, 2020 in Atlanta, GA, marketing innovators and professionals will come together at EiQ to focus on trends and lessons related to… Read more »

Our Top 5 Highlights of the Salesforce World Tour

Salesforce has been a long-time partner of the BrightWave team. Over the years, we’ve logged countless hours in Salesforce Marketing Cloud (SFMC) in an effort to help our clients achieve their email and business goals.  Since keeping our SFMC expertise sharp is critical, our team holds multiple certifications in the platform and always jumps at the opportunity to maximize our education. So when the Salesforce… Read more »

We’re pretty proud of our work for Synovus. And the judges of the EIS awards are too.

Awards aren’t everything. It’s the effort — the work — that really counts. And here at BrightWave, we are certainly in it for the transformations we create for our clients through smart strategy, cutting-edge creative and effortless deployments. Still, awards and recognition are nice. Who doesn’t want to get recognized outside the inbox? That’s why we’re pretty excited to be selected as a finalist for MediaPost’s Email… Read more »

The Rising Tide: Get to Know Liveclicker

BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. That’s why we created The Rising Tide, a monthly series where our partners highlight those platforms and people that are part of our industry’s massive wave of data-driven relationship building tools. This month’s edition featured Liveclicker and their scalable, real-time personalization technology. We had the opportunity to chat… Read more »

BrightWave Leads the Industry with Best-in-Class Email Services for Insurance & Finance

Here at BrightWave, providing best-in-class email services for our clients is the heartbeat of our agency. And when it comes to the finance and insurance sector, our expertise and experience is unmatched.  BrightWave has managed email programs for leading brands from Aflac and New York Life to Credit Karma and SoFi. We’ve also provided strategies and creative that help our clients get personal in a… Read more »

BrightWave Achieves SOC 2 Type II Certification

BrightWave affirms agency-wide commitment to confidentiality & security through completing SOC 2 Type II audit BrightWave, an Ansira company, announced today that it has successfully achieved its Service Organization Control (SOC) 2 Type II certification, further enhancing BrightWave’s robust finance & insurance services practice. The agency is already a best-in-class email services partner for clients with a higher need for security such as Aflac, Credit… Read more »

5 Things Every Email Marketer Should Do Before Deploying an Email

It’s almost time. You’ve checked the copy, perfected the design, tested the email and reviewed the query. And now, it’s finally time to deploy the email.  Here at BrightWave, we rely on our technical campaign managers to deploy emails for some of the best brands around like Chick-fil-A, Credit Karma, HD Supply and more. This team is imperative to our process since they’re the last… Read more »

Big Growth at BrightWave Opens Many New Positions at One of Atlanta’s Best Places to Work

A workplace’s culture breeds what it gives, and in BrightWave’s case, it breeds creative freedom and employee benefits far reaching your average 401K program. BrightWave, an Ansira company, fosters growth and responsibility for its employees, allowing them to spread their inspired wings while encouraging a great work ethic to support its robust client list of Fortune 500 companies. Of course the intangible benefits (health insurance,… Read more »

Personalization and Privacy in the Financial Industry

There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure.  Today, there are more digital tools and opportunities for people and their money than ever. Thanks to financial institution apps like My Synovus and Chase… Read more »

The Rising Tide: Get to Know Iterable

It’s important to choose partners with growing technologies and innovative offerings. That’s why BrightWave created The Rising Tide, a monthly series that educates our team about the latest offerings and capabilities of our technology partners. This month’s edition provided just that as we hosted Iterable, a growth marketing platform helping brands like Spotify, Zillow and DoorDash create, execute and optimize campaigns that power engagement in… Read more »

Ansira’s Chief CRM & Martech Officer Explains the Parallels of Machine Learning & Marketing Automation

A new age of artificial intelligence has entered the digital marketing world in the form of machine learning. With an abundance of data at our fingertips, machine learning uses this information to give marketers a strong indication of what the next best action or appropriate message is. In a recent article, Kelly Jo Sands, Chief CRM and Martech Officer of Ansira, put this all into… Read more »