Atlanta’s Top Global Email Influencers + More Evidence of Atlanta as The Email Marketing Capital

Often used as click bait, top expert lists are not always the most perfectly curated resources. We know this as both marketers and consumers, but with a catchy headline or a topic that is relevant or appealing, these lists can be a bit hard to resist. A recent expert list caught a lot of people’s attention in our little email marketing world. This list came… Read more »

Introducing the New BrightWave

  World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »

BrightWave is Moving: An Ode to Our Home on Peachtree & 25th

It’s no secret that BrightWave is a fast-growing company. One of the realities of those growth spurts is that—like many a lanky 11-year-old—we looked down and our pants were about 5 inches too short. That’s right, in the last three to four years we majorly outgrew our space. This week we move into incredible new digs that will double our working space. If you’re a… Read more »

Day of Awesomeness: A Tradition of Volunteering, Surprises & Stick-On ’Staches

  Here at BrightWave, we like to be playful at heart, to take a few risks, to delight our co-workers, clients and community—just because. Enter: Day of Awesomeness. As the name so righteously implies, Day of Awesomeness is a part of the BrightWave DNA in which once a quarter our (already awesome) team members spend an entire workday just doing something to brighten other people’s… Read more »

BrightWave’s 2013 Quartermaster – Alicia Bellis

In 2012, we came up with a pretty cool Employee of the Year award at our agency, the Quartermaster. In case you don’t know, we’ve got a thing for nautical terms around here. In many navies, the “quartermaster” is the person responsible for steering the ship and for navigation, so we found the term appropriate. At the 2012 holiday party, the first ever Quartermaster award… Read more »

Altruism and eCommerce

I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »