BrightWave Finalist for OMMA Award for Dynamic Equifax Email

We just love it when a great plan comes together… BrightWave is a finalist for a prestigious New York City-based OMMA online media award for the first time ever. The nod for Best Email Campaign went to our team for an Equifax email that represents some of our best teamwork and most creative thinking on dynamic, personalized content to date. Equifax called on BrightWave to… Read more »

400 Reasons Why Email @*#$% Rocks

I can’t adequately describe in words the value of attending and participating in the Litmus Email Design Conference (aka #TEDC14). There was a palpable energy flowing from the moment the conference kicked off to the very end. The vibe was intimate, the content was focused, the weather was perfect – I got the sense that most everyone walked away excited and equipped with more of… Read more »

Surprise Lessons from the Litmus Conference

  As the Litmus Email Design Conference winds down, we’re swimming in new, innovative ideas for our clients’ emails—like Scrooge McDuck backstroking in them. Here are four unexpected, immediate takeaways that we’re itching to implement. Right now. It’s time to blow up the CTA. Buy Now. Take the survey. Learn more. Bo-ring. And, as it turns out, these CTAs are pretty terrible at getting the job… Read more »

Overheard at the Litmus Email Conference

3 days. 400 email geeks. 23 talks on email design, testing, strategy, content and more. It’d be pretty fun to be a fly on the wall there, no? We thought you might say that. So as we got our feet wet at the Litmus Email Design Conference today, we couldn’t help but jot down the most strange/enlightening quotations from the email community. Just admit it:… Read more »

5 Reasons We’re Excited About the Litmus Conference

Sure, there’s something to be said for huge, expansive digital conferences, like the upcoming ExactTarget Connections spectacular—places where you never know what you’re going to learn about (the collaborative economy?) or who you’re going to meet (Will.i.am?!). But we’ve also got a choice phrase or two for conferences like the Litmus Email Design Conference, which we’ll be attending this week with bells on. It’s small,… Read more »

I’ve Got 99 Reasons…

Email continues to rock, and this week special guest contributor Jay Jhun of BrightWave provides some reasons why email is as powerful as ever – and maybe even better than ever.

The New BrightWave Office—And the Superpowers It Gives Us

We’ve noticed something kind of…unusual here at BrightWave lately: Having a beautiful, spacious, calming new workspace has given us even more email superpowers. Yes, a few months back we bid a fond farewell to our office on Peachtree & 25th and moved into a crazy-awesome office just up the road. We’ve been brimming with pride over our new space, which is over twice the size… Read more »

Atlanta’s Top Global Email Influencers + More Evidence of Atlanta as The Email Marketing Capital

Often used as click bait, top expert lists are not always the most perfectly curated resources. We know this as both marketers and consumers, but with a catchy headline or a topic that is relevant or appealing, these lists can be a bit hard to resist. A recent expert list caught a lot of people’s attention in our little email marketing world. This list came… Read more »

Introducing the New BrightWave

  World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »

BrightWave is Moving: An Ode to Our Home on Peachtree & 25th

It’s no secret that BrightWave is a fast-growing company. One of the realities of those growth spurts is that—like many a lanky 11-year-old—we looked down and our pants were about 5 inches too short. That’s right, in the last three to four years we majorly outgrew our space. This week we move into incredible new digs that will double our working space. If you’re a… Read more »