AgencySparks asks BrightWave’s Jenkins a crucial email marketing question. He provides five valuable takeaways that you won’t want to miss.
How far has the email marketing industry come in the last five years, and where will be five years from now? Simms Jenkins and industry experts weigh in.
Focus on these 5 areas as you solidify your email marketing plans this year
Adamo selected as finalist for Rising Star Award for BrightWave’s big night
BrightWave’s Jenkins wins inaugural award from Atlanta’s Interactive Marketing Association
Lyndsey Adamo of BrightWave named a finalist for AIMA’s prestigious Rising Star category
In the second part of this series on Google’s newest email innovation, Google Inbox, Simms Jenkins and email marketing experts weigh in on how the new product will affect marketers.
Lately, more and more of our clients and prospects have talked to us about growing their email list or have indicated that list growth is a key initiative for 2015. When I turned on the TV on Monday night, I encountered an unexpected convergence of three things that I could not ignore. Monday Night Football. One of America’s biggest stages for advertisers. Cam Newton. The… Read more »
Simms Jenkins asks email experts what they think about Google’s latest addition to the email ecosystem, and what it means for marketers.
Yes, Google’s doing it again. Messing with our flow. Pushing the email envelope to the brink of chaos. Here are my initial thoughts on what Inbox by Gmail means for consumers as it relates to brand marketers. The Bundles (aka Tabs) Keep Getting Better With the introduction of the default Gmail Tabs of Primary, Social, Promotions, Updates, we watched as Gmail tried to be our… Read more »
Marketing executives and radio show hosts Sarah Tourville and Jeff Sheehan interview BrightWave’s CEO about his full, entrepreneurial career, touching on where email’s going–and why it’s not dead.
We recently added a third plaque to the wall in the foyer of our sweet new office: We made the 2014 Inc. 5000 List for fastest-growing private companies in America for the third consecutive year. This year we clocked at #3053, slightly less than our previous ranks of #1762 in 2013 and #1335 in 2012, with a three-year growth of 116%. As the ranking… Read more »
Simms Jenkins and other industry experts weigh in on the key elements of a successful email marketing program with a nod to luxury brands.
Email marketers have largely missed out on the opportunities presented by content marketing. Simms Jenkins writes about the five ways to build a successful marriage between email and content.
Jay Jhun, VP of Strategic Services at BrightWave Marketing, discusses the role of personalization in the customer journey, explains why leveraging data is like dating, and divulges his least-favorite ad-tech jargon.
I attended my fifth Connections, the high profile music and booze fueled digital conference, this year blessed by glorious Indiana weather. After missing last year’s event I knew this conference was very different than in year’s past. How so you may ask? This is a Salesforce event – not an ExactTarget one, and while the ExactTarget Marketing Cloud gets nice ink all over the event… Read more »
Pop quiz: when does the the holiday season start for retailers and other businesses? Maybe some ambitious planners take to the streets before Thanksgiving, but most are lucky to get promotions together by Black Friday, right? According to Experian Marketing Services, 49 percent of marketers planned to launch a holiday campaign before Halloween last year. More and more companies are acknowledging that there is a… Read more »
Some things you might expect to hear at a huge—like 8,000-people huge—digital marketing conference like Exact Target Connections. You might expect to hear about some new fangled technologies, like predictive analytics or personalized 1:1 customer journeys. You might expect to meet some smart new people who are creating clever new businesses. And we did all those things in spades over the last three days. But… Read more »
We’re two days deep in the 2014 ExactTarget Connections conference—the annual extravaganza of digital marketing minds, Cloud Crawling and aching feet. We predicted that this year would represent a sea change in the event, with attendees from the social, mobile and B2B worlds representing alongside the hardcore email folks. How better to get the pulse of the random people (who, disclaimer, may or may not… Read more »
That’s a really good question. And the BrightWave crew is going to find out the answer. In a mere week from today. The Emmy-award winning actor, writer and producer, best known for her hilarious antics on “The Office,” will be one of two keynote speakers at this year’s ExactTarget Connections conference in Indianapolis. (She’ll take the stage after vlogger extraordinaire and, ahem, indie YA… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
