As we dig deeper into 2013, I predict even more companies will get on the marketing automation bandwagon and the marketing industry as we know it will become an ‘Automation Nation‘. By definition (and according to Wikipedia), marketing automation is the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by… Read more »
Simms Jenkins writes how the rules of mobile email are ever-changing, so don’t forget to add these to your list.
I’ve written recently about how I’ve gone a bit ‘goo-goo’ over Google, parting ways with my iPhone and entering the Android world. As one might expect, the user experience is quite different. Not better or worse – just different. First, let’s consider the iPhone email experience. It is very homogenous (by design) and so it’s not hard to understand the user experience – from screen… Read more »
Simms Jenkins provides advice on what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.
I have wanted to do a BrightWave Employee of the Year award for quite some time. Like a lot of internal projects, client work and other priorities got in the way. We made it a reality this year and didn’t want it to be some lame award without much meaning or anything truly special. We wanted it to be reflective of the culture and company… Read more »
Simms Jenkins writes about how you must commit to sweating details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.
I recently read a post on iMedia Connection on digital marketing trends to look out for in 2013. A good article but I feel like I’m seeing a lot of the same stuff. Especially the first item on the list: “Social Media Marketing.” That one’s sort of like any year between 2002 and 2010 where people kept saying “next year is the year of mobile”… Read more »
Simms Jenkins discusses the nuances of permission email marketing – without the permission.
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
For anyone still questioning email’s longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite.
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series by BrightWave’s Jenkins.
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
How to avoid running a business-to-business email program that’s cold, corporate, and boring. First in a two-part series.
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
Simms Jenkins offer up how to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.
Part two in a two-part interview with Jay Baer.
Part one in a two-part interview with Jay Baer.
What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.
A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series.
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
