Here at BrightWave, we like to be playful at heart, to take a few risks, to delight our co-workers, clients and community—just because. Enter: Day of Awesomeness. As the name so righteously implies, Day of Awesomeness is a part of the BrightWave DNA in which once a quarter our (already awesome) team members spend an entire workday just doing something to brighten other people’s… Read more »
In 2012, we came up with a pretty cool Employee of the Year award at our agency, the Quartermaster. In case you don’t know, we’ve got a thing for nautical terms around here. In many navies, the “quartermaster” is the person responsible for steering the ship and for navigation, so we found the term appropriate. At the 2012 holiday party, the first ever Quartermaster award… Read more »
BrightWave’s Jenkins asked several leading email strategists and deliverability experts to weigh in with their thoughts and advice on email engagement and deliverability.
Digitalpreneur Jason Swenk interviews BrightWave’s CEO Simms Jenkins in an engaging podcast on steps he took that propelled his agency into being the leading email focused digital agency in North America.
Simms Jenkins writes about five of the most common email marketing challenges, and simple steps to take to fix them.
Read more about Simms Jenkins’ presentation at ClickZ Live in New York.
Simms Jenkins, will speak about leveraging mobile, how to drive subscribers and how NOT to annoy them during his ClickZ Live New York session entitled “Pushing the Envelope: Thinking Outside the Inbox to Optimize Clicks and Conversions.”
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins.
Tech and entrepreneur veteran Jeff Hilimire asks BrightWave’s CEO questions on building a business and leadership.
I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »
Jenkins writes about new study from McKinsey cites email’s dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers.
Your questions answered from Simms Jenkins and Chad White’s panel at the Email Evolution Conference.
In Jenkins’s latest article he writes about on email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets.
Learn how Google’s latest update to Gmail will have an affect on email marketers.
Attention email marketers: if you haven’t heard the latest, Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! Just yesterday, Gmail for desktop started to automatically show images in user’s messages. According to the Gmail blog, the change is already being seen by webmail users and will be rolling out… Read more »
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
One aspect of my role at BrightWave Marketing is to evaluate and recommend complementary solutions for our clients’ email programs. My team also shares responsibility for performing analysis of our clients’ email programs and campaigns. This will be the first-ever ‘New Tools’ spotlight where I’ll be sharing about new tools that we believe could enhance email programs. So, if you know of any new technology… Read more »
BrightWave CEO featured extensively in Forbes article on why email marketing reigns supreme.
Jon Miller is VP Marketing and co-founder at Marketo, where he leads Marketo’s thought leadership and content marketing programs. He recently co-wrote a free 150+ book along with DJ Waldow called The Definitive Guide to Engaging Email Marketing. You can follow Jon using @jonmiller. 1. Jenkins – How do you view email marketing as a marketing channel and how do you email marketing within the… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
