Words of Wisdom in Our 3rd Year on the Inc. 5000 List

  We recently added a third plaque to the wall in the foyer of our sweet new office: We made the 2014 Inc. 5000 List for fastest-growing private companies in America for the third consecutive year. This year we clocked at #3053, slightly less than our previous ranks of #1762 in 2013 and #1335 in 2012, with a three-year growth of 116%. As the ranking… Read more »

The 2014 Connections Journey

I attended my fifth Connections, the high profile music and booze fueled digital conference, this year blessed by glorious Indiana weather. After missing last year’s event I knew this conference was very different than in year’s past. How so you may ask? This is a Salesforce event – not an ExactTarget one, and while the ExactTarget Marketing Cloud gets nice ink all over the event… Read more »

Treat Your Audience with a Halloween Campaign

Pop quiz: when does the the holiday season start for retailers and other businesses? Maybe some ambitious planners take to the streets before Thanksgiving, but most are lucky to get promotions together by Black Friday, right? According to Experian Marketing Services, 49 percent of marketers planned to launch a holiday campaign before Halloween last year. More and more companies are acknowledging that there is a… Read more »

Things We Never Thought We’d Hear at #CNX14

Some things you might expect to hear at a huge—like 8,000-people huge—digital marketing conference like Exact Target Connections. You might expect to hear about some new fangled technologies, like predictive analytics or personalized 1:1 customer journeys. You might expect to meet some smart new people who are creating clever new businesses. And we did all those things in spades over the last three days. But… Read more »

Connections-Goers Snapshots: Random Attendees’ Nuggets of Wisdom

We’re two days deep in the 2014 ExactTarget Connections conference—the annual extravaganza of digital marketing minds, Cloud Crawling and aching feet. We predicted that this year would represent a sea change in the event, with attendees from the social, mobile and B2B worlds representing alongside the hardcore email folks. How better to get the pulse of the random people (who, disclaimer, may or may not… Read more »

What the Heck Does Mindy Kaling Know About Digital Marketing?

  That’s a really good question. And the BrightWave crew is going to find out the answer. In a mere week from today. The Emmy-award winning actor, writer and producer, best known for her hilarious antics on “The Office,” will be one of two keynote speakers at this year’s ExactTarget Connections conference in Indianapolis. (She’ll take the stage after vlogger extraordinaire and, ahem, indie YA… Read more »