Simms Jenkins, will speak about leveraging mobile, how to drive subscribers and how NOT to annoy them during his ClickZ Live New York session entitled “Pushing the Envelope: Thinking Outside the Inbox to Optimize Clicks and Conversions.”
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins.
Tech and entrepreneur veteran Jeff Hilimire asks BrightWave’s CEO questions on building a business and leadership.
I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »
Jenkins writes about new study from McKinsey cites email’s dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers.
Your questions answered from Simms Jenkins and Chad White’s panel at the Email Evolution Conference.
In Jenkins’s latest article he writes about on email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets.
Learn how Google’s latest update to Gmail will have an affect on email marketers.
Attention email marketers: if you haven’t heard the latest, Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! Just yesterday, Gmail for desktop started to automatically show images in user’s messages. According to the Gmail blog, the change is already being seen by webmail users and will be rolling out… Read more »
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
One aspect of my role at BrightWave Marketing is to evaluate and recommend complementary solutions for our clients’ email programs. My team also shares responsibility for performing analysis of our clients’ email programs and campaigns. This will be the first-ever ‘New Tools’ spotlight where I’ll be sharing about new tools that we believe could enhance email programs. So, if you know of any new technology… Read more »
BrightWave CEO featured extensively in Forbes article on why email marketing reigns supreme.
Jon Miller is VP Marketing and co-founder at Marketo, where he leads Marketo’s thought leadership and content marketing programs. He recently co-wrote a free 150+ book along with DJ Waldow called The Definitive Guide to Engaging Email Marketing. You can follow Jon using @jonmiller. 1. Jenkins – How do you view email marketing as a marketing channel and how do you email marketing within the… Read more »
Simms Jenkins provides analysis on the massive deal that shakes up the advertising world.
In Part One, I covered off on the more immediate impact of the updates that Google made to their email products because the changes they made to the Android app had greater potential for impact to consumers AND marketers. Auto-fit by default on Android is a big deal. While the early reviews I found (here’s one, and another) seem to be primarily split along the philosophical lines of… Read more »
An edited version of my article ran originally on ClickZ on June 13, 2013. The full article with original and unedited comments from the leaders I asked for input is below. Digital Leaders React to the Salesforce/ExactTarget Monster Deal By Simms Jenkins An arms race in the cloud has been shaping up and the marketing world has been in focus for software behemoths of late…. Read more »
BrightWave’s Jenkins on why email seems to (finally) be in that sweet spot of convergence – consumers, marketers, and Wall Street all want a piece of the email industry.
I just installed the recently announced update to the Gmail for Android app that was teased at Google I/O 2013. While the update applies to both webmail and the iOS/Android apps, I’m focusing on the Android environment because to me, it represents the most significant opportunity. There are three new things that I think marketers need to pay attention to: 1. Sender Images For individuals… Read more »
Simms Jenkins offers up tips on how to make sure there is clear value to your subscribers, you’re paying attention to the right metrics, and leveraging the tools you have.
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
