We just love it when a great plan comes together… BrightWave is a finalist for a prestigious New York City-based OMMA online media award for the first time ever. The nod for Best Email Campaign went to our team for an Equifax email that represents some of our best teamwork and most creative thinking on dynamic, personalized content to date. Equifax called on BrightWave to… Read more »
In this third annual review by BrightWave’s CEO Simms Jenkins, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success.
I can’t adequately describe in words the value of attending and participating in the Litmus Email Design Conference (aka #TEDC14). There was a palpable energy flowing from the moment the conference kicked off to the very end. The vibe was intimate, the content was focused, the weather was perfect – I got the sense that most everyone walked away excited and equipped with more of… Read more »
BrightWave’s Jenkins prescribes how to leverage existing metrics and subscriber behavior to better your email ROI.
As the Litmus Email Design Conference winds down, we’re swimming in new, innovative ideas for our clients’ emails—like Scrooge McDuck backstroking in them. Here are four unexpected, immediate takeaways that we’re itching to implement. Right now. It’s time to blow up the CTA. Buy Now. Take the survey. Learn more. Bo-ring. And, as it turns out, these CTAs are pretty terrible at getting the job… Read more »
3 days. 400 email geeks. 23 talks on email design, testing, strategy, content and more. It’d be pretty fun to be a fly on the wall there, no? We thought you might say that. So as we got our feet wet at the Litmus Email Design Conference today, we couldn’t help but jot down the most strange/enlightening quotations from the email community. Just admit it:… Read more »
Sure, there’s something to be said for huge, expansive digital conferences, like the upcoming ExactTarget Connections spectacular—places where you never know what you’re going to learn about (the collaborative economy?) or who you’re going to meet (Will.i.am?!). But we’ve also got a choice phrase or two for conferences like the Litmus Email Design Conference, which we’ll be attending this week with bells on. It’s small,… Read more »
Email continues to rock, and this week special guest contributor Jay Jhun of BrightWave provides some reasons why email is as powerful as ever – and maybe even better than ever.
Unlike the well-known hip-hop hit that talks about problems, I believe that marketers should understand there are at least 99 reasons why email marketing has a bright and bold future (and social media ain’t one!). As I embarked on my professional journey with a focus on email marketing, much of what I felt was missing was a swagger among email marketers. The complexity, the measurability,… Read more »
The Email Design Conference is right around the corner and it’s packed with great talks from a bunch of amazing speakers. Check out Jay Jhun’s interview on presenting the closing keynote.
We’ve noticed something kind of…unusual here at BrightWave lately: Having a beautiful, spacious, calming new workspace has given us even more email superpowers. Yes, a few months back we bid a fond farewell to our office on Peachtree & 25th and moved into a crazy-awesome office just up the road. We’ve been brimming with pride over our new space, which is over twice the size… Read more »
Email continues to be the digital hub of marketing. Find out why in an interview with Simms Jenkins.
In American Express’s Restaurant Briefing, BrightWave’s CEO Jenkins provides helpful tips on how to make your email program extra tasty.
In an age of social media, learn how email can be the go-to channel to talk to customers.
Often used as click bait, top expert lists are not always the most perfectly curated resources. We know this as both marketers and consumers, but with a catchy headline or a topic that is relevant or appealing, these lists can be a bit hard to resist. A recent expert list caught a lot of people’s attention in our little email marketing world. This list came… Read more »
Simms Jenkins writes a love letter with straightforward instructions on how to deliver – and receive – more love in the inbox.
Over the last couple of weeks I’ve been keeping track of some really helpful and cool resources that I wanted to share with you! These run the gamut of helping with productivity and email design to just really nerdy email stuff that I think really has a wow factor. Here are my top 5 faves below: 1. Add Gmail Offers to Your Email With the… Read more »
In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands’ emails may end up in the trash.
World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »
It’s no secret that BrightWave is a fast-growing company. One of the realities of those growth spurts is that—like many a lanky 11-year-old—we looked down and our pants were about 5 inches too short. That’s right, in the last three to four years we majorly outgrew our space. This week we move into incredible new digs that will double our working space. If you’re a… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
