Are Email Programs Getting Better?
How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
Changing Consumer Perceptions of the Email Channel
What that means for digital marketers. Part one in a two-part interview.
5 Ways to Sell Your Email Program to the C-Suite
You must pitch your email marketing program properly to win support from senior management.
Super Bowl Ads 2012: Winners and Losers
Simms Jenkins Super Bowl comments featured in ClickZ’s reviews of 2012 Super Bowl Ads.
25 Things Email Marketers Must Avoid in 2012
Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012.
4 Email Marketing Trends That Matter in 2012
Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO’s Tips.
4 Ways to Engage Email Non-Responders
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
In ClickZ, Simms Jenkins asks ‘did this year’s barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?’
