How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
What that means for digital marketers. Part one in a two-part interview.
You must pitch your email marketing program properly to win support from senior management.
Simms Jenkins Super Bowl comments featured in ClickZ’s reviews of 2012 Super Bowl Ads.
Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012.
Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO’s Tips.
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.
In ClickZ, Simms Jenkins asks ‘did this year’s barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?’