In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands’ emails may end up in the trash.
World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »
It’s no secret that BrightWave is a fast-growing company. One of the realities of those growth spurts is that—like many a lanky 11-year-old—we looked down and our pants were about 5 inches too short. That’s right, in the last three to four years we majorly outgrew our space. This week we move into incredible new digs that will double our working space. If you’re a… Read more »
Here at BrightWave, we like to be playful at heart, to take a few risks, to delight our co-workers, clients and community—just because. Enter: Day of Awesomeness. As the name so righteously implies, Day of Awesomeness is a part of the BrightWave DNA in which once a quarter our (already awesome) team members spend an entire workday just doing something to brighten other people’s… Read more »
In 2012, we came up with a pretty cool Employee of the Year award at our agency, the Quartermaster. In case you don’t know, we’ve got a thing for nautical terms around here. In many navies, the “quartermaster” is the person responsible for steering the ship and for navigation, so we found the term appropriate. At the 2012 holiday party, the first ever Quartermaster award… Read more »
BrightWave’s Jenkins asked several leading email strategists and deliverability experts to weigh in with their thoughts and advice on email engagement and deliverability.
Digitalpreneur Jason Swenk interviews BrightWave’s CEO Simms Jenkins in an engaging podcast on steps he took that propelled his agency into being the leading email focused digital agency in North America.
Simms Jenkins writes about five of the most common email marketing challenges, and simple steps to take to fix them.
Read more about Simms Jenkins’ presentation at ClickZ Live in New York.
Simms Jenkins, will speak about leveraging mobile, how to drive subscribers and how NOT to annoy them during his ClickZ Live New York session entitled “Pushing the Envelope: Thinking Outside the Inbox to Optimize Clicks and Conversions.”
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins.
Tech and entrepreneur veteran Jeff Hilimire asks BrightWave’s CEO questions on building a business and leadership.
I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »
Jenkins writes about new study from McKinsey cites email’s dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers.
Your questions answered from Simms Jenkins and Chad White’s panel at the Email Evolution Conference.
In Jenkins’s latest article he writes about on email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets.
Learn how Google’s latest update to Gmail will have an affect on email marketers.
Attention email marketers: if you haven’t heard the latest, Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! Just yesterday, Gmail for desktop started to automatically show images in user’s messages. According to the Gmail blog, the change is already being seen by webmail users and will be rolling out… Read more »
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
