Day of Awesomeness: A Tradition of Volunteering, Surprises & Stick-On ’Staches

  Here at BrightWave, we like to be playful at heart, to take a few risks, to delight our co-workers, clients and community—just because. Enter: Day of Awesomeness. As the name so righteously implies, Day of Awesomeness is a part of the BrightWave DNA in which once a quarter our (already awesome) team members spend an entire workday just doing something to brighten other people’s… Read more »

BrightWave’s 2013 Quartermaster – Alicia Bellis

In 2012, we came up with a pretty cool Employee of the Year award at our agency, the Quartermaster. In case you don’t know, we’ve got a thing for nautical terms around here. In many navies, the “quartermaster” is the person responsible for steering the ship and for navigation, so we found the term appropriate. At the 2012 holiday party, the first ever Quartermaster award… Read more »

Altruism and eCommerce

I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »

New Tools Spotlight: Return Path Inbox Insight

One aspect of my role at BrightWave Marketing is to evaluate and recommend complementary solutions for our clients’ email programs. My team also shares responsibility for performing analysis of our clients’ email programs and campaigns. This will be the first-ever ‘New Tools’ spotlight where I’ll be sharing about new tools that we believe could enhance email programs. So, if you know of any new technology… Read more »

How Email Fits into Marketing Automation & Vice Versa: My Chat With Marketo’s Jon Miller

Jon Miller is VP Marketing and co-founder at Marketo, where he leads Marketo’s thought leadership and content marketing programs. He recently co-wrote a free 150+ book along with DJ Waldow called The Definitive Guide to Engaging Email Marketing. You can follow Jon using @jonmiller. 1.       Jenkins – How do you view email marketing as a marketing channel and how do you email marketing within the… Read more »