How to Derive Insights from a Mess of Data

In a recent blog post, we explained just how important reporting is to any marketing campaign. All the numbers and data collected from marketing efforts tell a story, but often there is too much noise to find the important information. In email marketing specifically, hundreds of thousands of data points are created with each mailing. Not all of this data is actually useful and it… Read more »

BrightWave Named Winner of Three 2018 Marketer Quarterly Marketing Awards

The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards, an awards program created by the renowned industry analyst group The Relevancy Group, have recognized BrightWave, the leading email and eCRM agency, as the winner of three major award categories: Best Loyalty Member Email/Offer – Restaurant, Best Offer – Retail, and Best Welcome Email/Email Series… Read more »

It’s Not You, It’s Them (Really, It’s All About Them…)

The concept of the sales funnel is well-ingrained in any marketer’s brain. We all ask ourselves how each initiative put into market is going to impact the bottom line. At the end of the day, we’re all beholden to the almighty dollar. But therein lies the problem at the heart of the funnel model. It’s all about US. How can WE make money? How can… Read more »

Thinking Outside the Inbox

Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry point from which a customer has to take another action (clicking) to then complete the desired conversion. Whether it be a purchase, event registration, file download or other action, the email is often only the first step of many in the customer’s journey. A disconnect… Read more »

BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group

BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual Email Agency Buyer’s Guide, cited for its best-in-class capabilities. The accolades handed down by The Relevancy Group were plentiful, summarizing that “BrightWave is an excellent choice for organizations that seek an email marketing specialist with a passion for solving complicated data, creative and analytical challenges.”… Read more »

Prepping the Attribution Funnel: Link Tagging

In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics. It may seem strange to focus so much on web behavior when email is our channel. But, most emails seek to do one thing: elicit that elusive click. And then what? Where does the subscriber go? What do they do? Developing a link tagging structure… Read more »

What to Expect When You’re Expecting a Change in ESPs

Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for anyone hoping to level up their relevancy game. Back in August, they outlined some tips for crafting a better ESP RFP. Now, they’re taking a closer look at the challenges a company can expect to face once they’re in the process of switching. Considering more… Read more »

RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour

The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up in our hometown of Atlanta for an evening of CX-enhancing presentations and advice. During the Atlanta stop, there will be two featured speakers: Charma Parker from the Atlanta Hawks and our own Vice President, Creative Director Laura Sullivan. During her half of this short but… Read more »

10 Reasons 48in48 is One of BrightWave’s Favorite Events

This past weekend, the BrightWave team banded together for the Atlanta stop of 48in48. This social entrepreneurship organization brings together marketing professionals to build websites and other digital materials for 48 nonprofits in just 48 hours. This was BrightWave’s third year participating in the event as the only agency to offer emails for each nonprofit. Over the course of two days, more than 20 BrightWavers… Read more »

BrightWave Increases Industry Awareness & Raises Bar for Community Building with Email Spotlight

  Next Wednesday, BrightWave’s Email Spotlight event will bring together digital leaders and practitioners to showcase the thriving and diverse email ecosystem. The agency will host this free event at its Buckhead headquarters on October 10, 2018 from 5-8pm. Specifically, Email Spotlight will give attendees the opportunity to learn about the latest creative and tech innovations in email as 15 leading email vendors differentiate their… Read more »

Falling Behind in Email? Add Another “P” to the Marketing Mix to Strengthen Relationships

  Email has seen a rebirth due to the explosion of data and marketing technologies. The old playbook is increasingly obsolete and new ways of utilizing the channel are emerging. Are you still attached to an older way of thinking about email? Let’s find out… If one of the 1960’s Mad Men had access to email as a marketing channel, it would likely end up… Read more »

Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist

  The following article was published in the Atlanta Business Chronicle. You can read the original article here. “Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist”   Atlanta Business Chronicle has named our finalists for the 2018 Small Business Person of the Year Awards. The winners are scheduled to be announced at an awards event Sept. 20 at the Atlanta Botanical Garden…. Read more »

CEO Simms Jenkins to Speak at ReMix: The Denison Entrepreneurship Summit

This week, CEO Simms Jenkins is headed to his alma mater, Denison University, to speak at its inaugural ReMix: The Denison Entrepreneurship Summit. The event will connect enterprising alumni with Denison University’s newest generation of entrepreneurs to help them learn, grow and achieve greatness. A finalist for the “2018 Small Business Person of the Year, Experienced Entrepreneur” award, Jenkins will bring nearly two decades of… Read more »

How to Use Personalization Without Being a Creep

The following blog post was written by Movable Ink.   Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People don’t always realize that their taps, clicks, and cookies are creating a… Read more »

CEO Simms Jenkins Selected as a Small Business Person of the Year Finalist

  The Atlanta Business Chronicle has named BrightWave CEO Simms Jenkins as a finalist for the 2018 Small Business Person of the Year Awards. In total, the publication chose 20 business owners in seven different categories ranging from early stage entrepreneurs to experienced experts. Jenkins will be honored in the Experienced Entrepreneur category, specifically. Finalists for Small Business Person of the Year must demonstrate exceptional… Read more »

Director of Talent Management Quinn Giardina Receives HR Hero Award

  The following article was published in the Atlanta Business Chronicle. You can read the original article here. “BPTW HR Heroes Quinn Giardina” Author: Janet Jones Kendall  – Contributing Writer   Stepping in as a new human resources director at a company can certainly be challenging. Stepping in as the very first human resources director a company has ever had … Well, that’s a job for Quinn Giardina. “When I… Read more »

BrightWave Hits Key Milestones, Is Named One of Atlanta’s Best Places to Work

  Leading Email & eCRM Agency Recognized Among Elite Workplaces by The Atlanta Business Chronicle Among Other Recent Wins BrightWave, the leading email and eCRM agency, was recognized as one of “The Best Places to Work” in Atlanta by the Atlanta Business Chronicle. The highly coveted award was announced September 6 at a gala highlighting the top 100 companies in Atlanta. BrightWave was named a… Read more »

BrightWave Sheds Some Light on the ESP Selection Process

  Over 28% of brands are at least a little dissatisfied (sometimes a lot dissatisfied) with their email service provider (ESP). That’s not a great number. But when you consider the complexity of the ESP selection process, it’s also not too surprising. There are literally hundreds of email service providers. As a result of this massive ESP ecosystem, finding the right fit for your brand’s… Read more »