The following article was published in the Atlanta Business Chronicle. You can read the original article here. “Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist” Atlanta Business Chronicle has named our finalists for the 2018 Small Business Person of the Year Awards. The winners are scheduled to be announced at an awards event Sept. 20 at the Atlanta Botanical Garden…. Read more »
This week, CEO Simms Jenkins is headed to his alma mater, Denison University, to speak at its inaugural ReMix: The Denison Entrepreneurship Summit. The event will connect enterprising alumni with Denison University’s newest generation of entrepreneurs to help them learn, grow and achieve greatness. A finalist for the “2018 Small Business Person of the Year, Experienced Entrepreneur” award, Jenkins will bring nearly two decades of… Read more »
The following blog post was written by Movable Ink. Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People don’t always realize that their taps, clicks, and cookies are creating a… Read more »
The Atlanta Business Chronicle has named BrightWave CEO Simms Jenkins as a finalist for the 2018 Small Business Person of the Year Awards. In total, the publication chose 20 business owners in seven different categories ranging from early stage entrepreneurs to experienced experts. Jenkins will be honored in the Experienced Entrepreneur category, specifically. Finalists for Small Business Person of the Year must demonstrate exceptional… Read more »
The following article was published in the Atlanta Business Chronicle. You can read the original article here. “BPTW HR Heroes Quinn Giardina” Author: Janet Jones Kendall – Contributing Writer Stepping in as a new human resources director at a company can certainly be challenging. Stepping in as the very first human resources director a company has ever had … Well, that’s a job for Quinn Giardina. “When I… Read more »
Leading Email & eCRM Agency Recognized Among Elite Workplaces by The Atlanta Business Chronicle Among Other Recent Wins BrightWave, the leading email and eCRM agency, was recognized as one of “The Best Places to Work” in Atlanta by the Atlanta Business Chronicle. The highly coveted award was announced September 6 at a gala highlighting the top 100 companies in Atlanta. BrightWave was named a… Read more »
Over 28% of brands are at least a little dissatisfied (sometimes a lot dissatisfied) with their email service provider (ESP). That’s not a great number. But when you consider the complexity of the ESP selection process, it’s also not too surprising. There are literally hundreds of email service providers. As a result of this massive ESP ecosystem, finding the right fit for your brand’s… Read more »
BrightWave, the leading email and eCRM agency and EiQ host, officially announced the date of EiQ 2019 today. On March 14, 2019 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the 3rd annual email event. Registration is now open. In the past two EiQ events, BrightWave has brought together over 700 attendees and… Read more »
This week, BrightWave was featured in two of MediaPost’s Email Marketing Daily articles. One writeup launched just in time for next week’s major grilling holiday and highlights BrightWave’s work with client Char-Broil and partner Emarsys. Get all the details in the original article: “Char-Broil Gears Up For Labor Day, Partners With BrightWave And Emarsys.“ The other piece covered BrightWave’s official email partnership with 48in48,… Read more »
BrightWave is a technology agnostic agency that works with virtually all of the major marketing clouds and email platforms, including Salesforce Marketing Cloud to enhance customer relationships. Our experience has given us a unique insight into how the Google Analytics 360 integration enhances the Salesforce Marketing Cloud offering as detailed below. Last fall, Salesforce and Google announced a partnership integrating Google Analytics 360–… Read more »
The Leading Email and eCRM agency will bring email expertise and support to national initiative BrightWave, the leading email and eCRM agency, today announced that it will be expanding its partnership with the non-profit 48in48. The Atlanta-based company will provide its award-winning services to help further 48in48’s mission to build websites, emails and digital materials for non-profits. Since 2015, 48in48 has worked to bring… Read more »
If you had told me a year ago that I would be interning for an email marketing agency, my first question would have been, “There are agencies specifically dedicated to email?” I had no idea how much value a single email can bring to a business. But I quickly learned that many successful businesses hire an outside agency to help create engaging and relevant… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
