One aspect of my role at BrightWave Marketing is to evaluate and recommend complementary solutions for our clients’ email programs. My team also shares responsibility for performing analysis of our clients’ email programs and campaigns. This will be the first-ever ‘New Tools’ spotlight where I’ll be sharing about new tools that we believe could enhance email programs. So, if you know of any new technology… Read more »
BrightWave CEO featured extensively in Forbes article on why email marketing reigns supreme.
Jon Miller is VP Marketing and co-founder at Marketo, where he leads Marketo’s thought leadership and content marketing programs. He recently co-wrote a free 150+ book along with DJ Waldow called The Definitive Guide to Engaging Email Marketing. You can follow Jon using @jonmiller. 1. Jenkins – How do you view email marketing as a marketing channel and how do you email marketing within the… Read more »
Simms Jenkins provides analysis on the massive deal that shakes up the advertising world.
In Part One, I covered off on the more immediate impact of the updates that Google made to their email products because the changes they made to the Android app had greater potential for impact to consumers AND marketers. Auto-fit by default on Android is a big deal. While the early reviews I found (here’s one, and another) seem to be primarily split along the philosophical lines of… Read more »
An edited version of my article ran originally on ClickZ on June 13, 2013. The full article with original and unedited comments from the leaders I asked for input is below. Digital Leaders React to the Salesforce/ExactTarget Monster Deal By Simms Jenkins An arms race in the cloud has been shaping up and the marketing world has been in focus for software behemoths of late…. Read more »
BrightWave’s Jenkins on why email seems to (finally) be in that sweet spot of convergence – consumers, marketers, and Wall Street all want a piece of the email industry.
I just installed the recently announced update to the Gmail for Android app that was teased at Google I/O 2013. While the update applies to both webmail and the iOS/Android apps, I’m focusing on the Android environment because to me, it represents the most significant opportunity. There are three new things that I think marketers need to pay attention to: 1. Sender Images For individuals… Read more »
Simms Jenkins offers up tips on how to make sure there is clear value to your subscribers, you’re paying attention to the right metrics, and leveraging the tools you have.
Simms Jenkins introduces his new book and why email has changed…and must continue to do so.
As we dig deeper into 2013, I predict even more companies will get on the marketing automation bandwagon and the marketing industry as we know it will become an ‘Automation Nation‘. By definition (and according to Wikipedia), marketing automation is the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by… Read more »
Simms Jenkins writes how the rules of mobile email are ever-changing, so don’t forget to add these to your list.
I’ve written recently about how I’ve gone a bit ‘goo-goo’ over Google, parting ways with my iPhone and entering the Android world. As one might expect, the user experience is quite different. Not better or worse – just different. First, let’s consider the iPhone email experience. It is very homogenous (by design) and so it’s not hard to understand the user experience – from screen… Read more »
Simms Jenkins provides advice on what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.
I have wanted to do a BrightWave Employee of the Year award for quite some time. Like a lot of internal projects, client work and other priorities got in the way. We made it a reality this year and didn’t want it to be some lame award without much meaning or anything truly special. We wanted it to be reflective of the culture and company… Read more »
Simms Jenkins writes about how you must commit to sweating details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.
I recently read a post on iMedia Connection on digital marketing trends to look out for in 2013. A good article but I feel like I’m seeing a lot of the same stuff. Especially the first item on the list: “Social Media Marketing.” That one’s sort of like any year between 2002 and 2010 where people kept saying “next year is the year of mobile”… Read more »
Simms Jenkins discusses the nuances of permission email marketing – without the permission.
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
For anyone still questioning email’s longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite.
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
