Email Acquisition Tactics – Fair Game or Dirty Business?
Simms Jenkins discusses the nuances of permission email marketing – without the permission.
Connecting in an Expanded Messaging Marketplace
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
Email’s Place in the Emerging Entrepreneurial Economy
For anyone still questioning email’s longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite.
Where Should You Make Your Email Marketing Investments in a Changing Industry?
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series by BrightWave’s Jenkins.
The Changing Landscape of Email Investment
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
How to Optimize Your B2B Email Campaigns
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
8 B2B Email Marketing Tricks of the Trade
How to avoid running a business-to-business email program that’s cold, corporate, and boring. First in a two-part series.
Driving Your SMB Forward With Email
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
The New Email Marketing Essentials for Small and Medium Business
Simms Jenkins offer up how to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.
Let the Silos Fall Down!
Part two in a two-part interview with Jay Baer.
Why Email Is Like Madonna and Facebook Is Lady Gaga
Part one in a two-part interview with Jay Baer.
Mobile Revolutionizing the Inbox
What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.
Mobile’s Pending Revolution of the Inbox
A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series.
Are Email Programs Getting Better?
How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
Changing Consumer Perceptions of the Email Channel
What that means for digital marketers. Part one in a two-part interview.
5 Ways to Sell Your Email Program to the C-Suite
You must pitch your email marketing program properly to win support from senior management.
Super Bowl Ads 2012: Winners and Losers
Simms Jenkins Super Bowl comments featured in ClickZ’s reviews of 2012 Super Bowl Ads.
25 Things Email Marketers Must Avoid in 2012
Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012.
4 Email Marketing Trends That Matter in 2012
Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO’s Tips.
4 Ways to Engage Email Non-Responders
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
