There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series by BrightWave’s Jenkins.
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
How to avoid running a business-to-business email program that’s cold, corporate, and boring. First in a two-part series.
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
Simms Jenkins offer up how to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.
Part two in a two-part interview with Jay Baer.
Part one in a two-part interview with Jay Baer.
What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.
A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series.
How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
What that means for digital marketers. Part one in a two-part interview.
You must pitch your email marketing program properly to win support from senior management.
Simms Jenkins Super Bowl comments featured in ClickZ’s reviews of 2012 Super Bowl Ads.
Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012.
Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO’s Tips.
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.
In ClickZ, Simms Jenkins asks ‘did this year’s barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?’