The Changing Landscape of Email Investment

Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.

4 Ways to Engage Email Non-Responders

Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.