Automation Nation

As we dig deeper into 2013, I predict even more companies will get on the marketing automation bandwagon and the marketing industry as we know it will become an ‘Automation Nation‘. By definition (and according to Wikipedia), marketing automation is the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by… Read more »

BrightWave’s First Quartermaster – Jessica Higgins

I have wanted to do a BrightWave Employee of the Year award for quite some time. Like a lot of internal projects, client work and other priorities got in the way. We made it a reality this year and didn’t want it to be some lame award without much meaning or anything truly special. We wanted it to be reflective of the culture and company… Read more »