Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
For anyone still questioning email’s longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite.
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series by BrightWave’s Jenkins.
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
How to avoid running a business-to-business email program that’s cold, corporate, and boring. First in a two-part series.
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
Simms Jenkins offer up how to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.
Part two in a two-part interview with Jay Baer.
Part one in a two-part interview with Jay Baer.