[Infographic] Char-Broil ESP Migration

When BrightWave client Char-Broil needed to find an email service provider (ESP) just as innovative as their cooking products, they turned to their email agency of record. In turn, we partnered with Emarsys to consolidate Char-Broil’s multiple existing data sources and continue collecting and organizing future customer data. To get the highlights on the collaboration, take a look at the infographic Emarsys created below. To… Read more »

Can a Specialized Email Agency Stand Out in Cannes?

  Anyone who has logged some time in marketing, especially at an agency, has heard stories of Cannes Lions Festival. Some (or most) involving rosè–soaked parties on yachts or the glamorous setting on the French Riviera where agency and brand side execs join forces to feel really, really good about themselves and maybe even their work. While I am not here to dispel any myths,… Read more »

Inbox Audit: What’s In a Name?

From time to time, we like to dig into our own inboxes to get a fresh perspective on what’s happening in our industry in real-time. Pushing aside the buzzwords and hype allows us to see what the real marketers behind real brands are sending. This week, we didn’t have to open a single email to spot one trend – the value of the from name…. Read more »

Meet BrightWave’s 2018 Summer Interns

  The past three months have been busy and full of exciting things here at BrightWave. April brought our second EiQ conference, May opened a new chapter with moving to an amazing new office and June held BrightWave’s 15th anniversary celebration. This month also kicked off our 2018 summer internship program. We have five new faces at BrightWave who bring different interests– one of them… Read more »

Why Every Marketer Should Passionately Embrace Reporting

  If you aren’t doing some level of reporting on your email program, you are doing it wrong. Whether it’s a raw data data export or highly complex aggregated report, what is often missing is the real meaning of the numbers. During a session at our annual conference this year, EiQ: The intelligent email gathering, one panelist put it perfectly when she said, “A number… Read more »

Edge of the Inbox: Incremental Innovation

As strategists, we often find ourselves walking the line between innovation and reality. “Good strategy is grounded in realistic execution,” is a quote my teammates have heard me say one thousand times and I stand by its validity. Shiny new things are often at odds with the cold hard truth of a rigid budget, SOW or small team with limited resource availability or time constraints,… Read more »

Edge of the Inbox: Creative Approaches to Progressive Profiling

  In our continued series on Edge of the Inbox and inbox innovation, we look at progressive profiling which is a concept that is typically associated with a form-based lead collection activity, using site interaction points to help collect data. This methodology can also be readily supported by email strategy and campaigns aimed at explicit or implicit info gathering. By leveraging engaging and non-traditional campaign… Read more »

How to Visually Document Your Email Program

  For the modern complex email program, documentation is essential. Not only is it useful for onboarding new team members and sharing historical knowledge within your group, it’s necessary for conveying why certain campaign decisions were made and why the strategy was executed the way it was – especially to clients. Buy-in is essential and documentation is a critical component of such. Yet, documentation is… Read more »

A Newbie’s Perspective on Email Marketing

  Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be overwhelming. Luckily, I had BrightWave and a whole bunch of email nerds to teach me the ways of email marketing (not to mention the stellar sessions at EiQ).   Here are some of the things I have learned in my first month of email marketing:… Read more »

Liveclicker Interviews VP of Customer Experience Rich Wilson

  Liveclicker, a BrightWave partner with a focus on email personalization, interviews industry experts on all things email in their “Email Elite” series. From creating brilliant, personalized experiences that skyrocket email ROI to the future of email marketing, it covers all the things us #emailgeeks can’t get enough of. Their latest edition features our VP of Customer Experience Rich Wilson as he discusses topics like… Read more »

Gmail Strikes Again – What the Latest Updates Mean for Marketers

Gmail has long lead the pack as it relates to innovation in the inbox, much to the chagrin of marketers. Gmail is an inbox for the consumer, not the marketer, but more often than not, the updates represent minimal change to the way we execute our programs. Over the years Google has given us priority inbox, tabs, Inbox, and grid view – all updates aimed… Read more »

BrightWave’s New Office Shows Awesome Growth Potential

  At the beginning of this year, we had a bit of a problem. To put it briefly, our company kept growing—in both revenue and headcount—but our office stayed the same size. Finding a free meeting room when you needed one became quite a challenge and new makeshift desks appeared seemingly every week. Granted, this is not a bad problem to have. After all, our… Read more »

BrightWave Named 15th Largest Atlanta Marketing Firm

  The Atlanta Business Chronicle recently announced Atlanta’s 50 largest advertising and marketing firms as ranked by number of full-time employees. We’re thrilled to announce that BrightWave secured the 15th spot on this list, making us the top specialist marketing firm in Atlanta. Other Atlanta firms who made the list include Moxie, 22squared and Cooper Holding Inc. With several award wins for our client work,… Read more »

Apply Design Thinking to Email Strategy For Better Experiences

  Design Thinking is an important component of software development with immediate application to the building of marketing communication messages – especially email campaigns. Any effort to move people through a set of distinct experiences (software, marketing, etc.) can benefit, which is why Design Thinking is finding application beyond the limited world of software development. At its core, Design Thinking seeks to meet two critical… Read more »

What Makes Email Marketing the Ultimate Cinderella Story

  As an email marketer, my job is to dress up a brand’s message, get it an invite to the ball and then watch it dance. If you think about it, email is a bit like Cinderella: A little ad covered in muck that just needs a little help from her fairy godmother to get to the ball so she can dance with the prince…. Read more »

8 Highlights of 2018 EiQ: The intelligent email gathering

  400 attendees. 43 speakers. 9 sessions. 2 new awards. And a whole lot of #emailgeeks love. What an incredible 2018 EiQ! When we first set out to disrupt the email industry through a new conference, my expectations were a bit modest. But after two years of bringing together over 700 people to focus on innovation and performance, the sky is the limit. Here’s what… Read more »

BrightWave Wins 2018 Pacesetter Award

  Since 1995, the Atlanta Business Chronicle has been recognizing the finest and fastest growing Atlanta companies with their annual Pacesetter Awards. According to their website, “Only the fastest-growing private companies earn the powerful Pacesetter designation and the invaluable attention that goes with it.” We’re thrilled to announce BrightWave ranked 11th in the Pacesetter’s Marketing/Marketing Automation category. We also ranked 87th overall among this year’s… Read more »

EiQ: The intelligent email gathering Presents New Awards to Industry Leaders Weisfeld and Maddock

Leading Email Industry Event Selects Darden Brand’s Carly Maddock and Pinterest’s Seth Weisfeld for The Whiz and The Maverick BrightWave, the leading email marketing and eCRM agency, announced the inaugural winners of its new awards, “The Maverick” and “The Whiz” during their annual EiQ conference on April 19, 2018. Seth Weisfeld, Product Manager, Growth Traffic of Pinterest was selected for The Maverick. Carly Maddock, Associate… Read more »

EiQ Host Spotlight: Simms Jenkins and Titania Jordan

BrightWave CEO Simms Jenkins and CPO of Bark.us/Atlanta entrepreneur Titania Jordan will reprise their roles as EiQ co-hosts tomorrow at the 2018 conference. In addition to the many hats they wear for EiQ, Simms has been an email industry leader since founding BrightWave back in 2003 and Titania currently serves as the host of the NBC affiliate WXIA television show Atlanta Tech Edge. Even with… Read more »