EiQ Sponsor Spotlight: Katie White of Movable Ink

The countdown to EiQ 2019 is officially on– 22 days to be exact! And that means it’s time to start sharing some of our EiQ Sponsor Spotlight interviews. We thought we’d kick things off with one of our moving-and-shakingest sponsors: Movable Ink We recently had a great Q and A with Katie White, Movable Ink’s Associate Director of Client Strategy. Before landing at Movable Ink… Read more »

What Marketers Should Know About the Recent CAN-SPAM Rule Review

The Federal Trade Commission announced that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial email messages and gives recipients the right to opt out of receiving them. The Commission voted to keep the Rule with no changes. As a reminder, the Rule requires that a commercial email: contain accurate header and subject lines, identify itself as an advertisement… Read more »

The Rising Tide: Get to Know Courtney Shaffer Lovold from Emarsys

It’s no secret that the right tech partners make us stronger. In fact, we’ve dedicated a whole event series to them that’s known around here as The Rising Tide. Once a month, we invite one of our partners to the office to give them a chance to show off their latest tools and capabilities and generally talk shop (and hit up the office kegerator) with… Read more »

BrightWave’s 2018 Quartermaster: Leah Ellin

For those who don’t incorporate a lot of sea-dog lingo into their everyday vocabulary, a ship’s Quartermaster is an individual responsible for steering and navigation. He or she must keep the vessel on course, foresee potential setbacks and communicate their plans clearly to the rest of the crew. When you think about it like that, the role of Quartermaster here at BrightWave is surprisingly similar… Read more »

BrightWave Announces Key Promotions, Appointments and New Hires in Multiple Departments

Middleton, Noibi and Walker Appointed to New Roles and Leading Email Agency Welcomes Jacxsens in Key Agency Account Leadership Role   BrightWave, the leading email marketing and eCRM agency, made several significant internal promotions and strategic hires to help the company continue its industry leadership and agency growth. These leaders are sure to positively impact nearly every aspect of the agency in their new positions…. Read more »

Inbox Audit: Abandoned Cart Edition

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the… Read more »

A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly… Read more »

The Rising Tide: Get to Know BrightWave Partner 250ok

Just before fall, we launched our partner series, The Rising Tide, which features our many amazing tech partners and their capabilities. This month, we’re focusing in on the topic of deliverability with our partner 250ok. 250ok is a premier email analytics and deliverability platform. Their products offer deep insight into performance, overall sending reputation and DMARC compliance. Recently, we spoke with 250ok’s Director of Product… Read more »

The Rising Tide: An Interview with Will Devlin from MessageGears

This month’s edition of The Rising Tide featured our technology partner MessageGears, an Atlanta-based company that finds cutting-edge solutions for building data-driven email programs on a super-sized scale. They call themselves a hybrid email marketing platform for enterprise organizations because of the highly flexible model they use to consolidate Big Data.    We recently interviewed Will Devlin, senior director of marketing for MessageGears, about email,… Read more »

How to Derive Insights from a Mess of Data

In a recent blog post, we explained just how important reporting is to any marketing campaign. All the numbers and data collected from marketing efforts tell a story, but often there is too much noise to find the important information. In email marketing specifically, hundreds of thousands of data points are created with each mailing. Not all of this data is actually useful and it… Read more »

BrightWave Named Winner of Three 2018 Marketer Quarterly Marketing Awards

The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards, an awards program created by the renowned industry analyst group The Relevancy Group, have recognized BrightWave, the leading email and eCRM agency, as the winner of three major award categories: Best Loyalty Member Email/Offer – Restaurant, Best Offer – Retail, and Best Welcome Email/Email Series… Read more »

It’s Not You, It’s Them (Really, It’s All About Them…)

The concept of the sales funnel is well-ingrained in any marketer’s brain. We all ask ourselves how each initiative put into market is going to impact the bottom line. At the end of the day, we’re all beholden to the almighty dollar. But therein lies the problem at the heart of the funnel model. It’s all about US. How can WE make money? How can… Read more »

Thinking Outside the Inbox

Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry point from which a customer has to take another action (clicking) to then complete the desired conversion. Whether it be a purchase, event registration, file download or other action, the email is often only the first step of many in the customer’s journey. A disconnect… Read more »

BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group

BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual Email Agency Buyer’s Guide, cited for its best-in-class capabilities. The accolades handed down by The Relevancy Group were plentiful, summarizing that “BrightWave is an excellent choice for organizations that seek an email marketing specialist with a passion for solving complicated data, creative and analytical challenges.”… Read more »

Prepping the Attribution Funnel: Link Tagging

In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics. It may seem strange to focus so much on web behavior when email is our channel. But, most emails seek to do one thing: elicit that elusive click. And then what? Where does the subscriber go? What do they do? Developing a link tagging structure… Read more »

What to Expect When You’re Expecting a Change in ESPs

Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for anyone hoping to level up their relevancy game. Back in August, they outlined some tips for crafting a better ESP RFP. Now, they’re taking a closer look at the challenges a company can expect to face once they’re in the process of switching. Considering more… Read more »

RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour

The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up in our hometown of Atlanta for an evening of CX-enhancing presentations and advice. During the Atlanta stop, there will be two featured speakers: Charma Parker from the Atlanta Hawks and our own Vice President, Creative Director Laura Sullivan. During her half of this short but… Read more »