The Rising Tide: Get to Know Liveclicker

BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. That’s why we created The Rising Tide, a monthly series where our partners highlight those platforms and people that are part of our industry’s massive wave of data-driven relationship building tools. This month’s edition featured Liveclicker and their scalable, real-time personalization technology. We had the opportunity to chat… Read more »

BrightWave Leads the Industry with Best-in-Class Email Services for Insurance & Finance

Here at BrightWave, providing best-in-class email services for our clients is the heartbeat of our agency. And when it comes to the finance and insurance sector, our expertise and experience is unmatched.  BrightWave has managed email programs for leading brands from Aflac and New York Life to Credit Karma and SoFi. We’ve also provided strategies and creative that help our clients get personal in a… Read more »

BrightWave Achieves SOC 2 Type II Certification

BrightWave affirms agency-wide commitment to confidentiality & security through completing SOC 2 Type II audit BrightWave, an Ansira company, announced today that it has successfully achieved its Service Organization Control (SOC) 2 Type II certification, further enhancing BrightWave’s robust finance & insurance services practice. The agency is already a best-in-class email services partner for clients with a higher need for security such as Aflac, Credit… Read more »

5 Things Every Email Marketer Should Do Before Deploying an Email

It’s almost time. You’ve checked the copy, perfected the design, tested the email and reviewed the query. And now, it’s finally time to deploy the email.  Here at BrightWave, we rely on our technical campaign managers to deploy emails for some of the best brands around like Chick-fil-A, Credit Karma, HD Supply and more. This team is imperative to our process since they’re the last… Read more »

Big Growth at BrightWave Opens Many New Positions at One of Atlanta’s Best Places to Work

A workplace’s culture breeds what it gives, and in BrightWave’s case, it breeds creative freedom and employee benefits far reaching your average 401K program. BrightWave, an Ansira company, fosters growth and responsibility for its employees, allowing them to spread their inspired wings while encouraging a great work ethic to support its robust client list of Fortune 500 companies. Of course the intangible benefits (health insurance,… Read more »

Personalization and Privacy in the Financial Industry

There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure.  Today, there are more digital tools and opportunities for people and their money than ever. Thanks to financial institution apps like My Synovus and Chase… Read more »

The Rising Tide: Get to Know Iterable

It’s important to choose partners with growing technologies and innovative offerings. That’s why BrightWave created The Rising Tide, a monthly series that educates our team about the latest offerings and capabilities of our technology partners. This month’s edition provided just that as we hosted Iterable, a growth marketing platform helping brands like Spotify, Zillow and DoorDash create, execute and optimize campaigns that power engagement in… Read more »

Ansira’s Chief CRM & Martech Officer Explains the Parallels of Machine Learning & Marketing Automation

A new age of artificial intelligence has entered the digital marketing world in the form of machine learning. With an abundance of data at our fingertips, machine learning uses this information to give marketers a strong indication of what the next best action or appropriate message is. In a recent article, Kelly Jo Sands, Chief CRM and Martech Officer of Ansira, put this all into… Read more »

Get to Know the Sharp Minds of BrightWave’s 2019 Intern Class

Here at BrightWave, our culture is growing and evolving with new ideas and faces. Our newest members have joined the team as 2019 summer interns and are excited to learn the industry at the leading email and eCRM agency. From development interns practicing their coding skills to marketing interns adding to BrightWave expansive content library, this crew is putting their best foot forward at BrightWave…. Read more »

Multiple BrightWave Campaigns Recognized by Communicator Awards

The BrightWave team is thrilled to announce our recent achievement as a winner of the 25th annual Communicator Awards. Our campaigns for Char-Broil’s 70th anniversary and SiteOne’s website launch received awards of distinction in the email marketing category. The Communicator Awards program is judged and managed by the Academy of Interactive and Visual Arts, a 600+ member organization of leading visual art professionals. The panel… Read more »

The Rising Tide: Get to Know Cordial

It’s time for another edition of the partner spotlight series we call The Rising Tide. We’re particularly excited about this edition because it’s all about Cordial, an eCRM platform that rejects outdated and redundant martech practices to drive best-in-class customer experiences. This week, we had the opportunity to chat with Justin Soni, the Head of Sales Engineering at Cordial. He told us a bit about… Read more »

BrightWave Adds Mike Weaver to Further Strengthen its Industry-Leading Performance and Innovation

The Leading Email and eCRM Agency Appoints Former Coca-Cola Executive in Key New Role of SVP, Performance & Innovation BrightWave, an Ansira company, today announced the appointment of Mike Weaver as Senior Vice President, Performance & Innovation, a newly created position. He will lead customer experience at BrightWave, managing the strategy, creative and technology functions. BrightWave has been recognized for its best in class capabilities… Read more »

BrightWave Talks with Really Good Emails About Chick-fil-A’s Highly Personalized Email Program

Our friends at Really Good Emails launched a new video series, Feedback Friday, where they dive into the hurdles that great emails have to overcome to stand out in the inbox. In their latest episode, the BrightWave team gave a behind the scenes look into client Chick-fil-A’s highly personalized email program. Hear insights from VP, Creative Director Laura Sullivan and QA Analyst Michelle Littles on… Read more »

Test, Test, 1… 2… 3

Email marketing is an excellent channel for action-based tactics and results oriented strategy. After each campaign, marketers are able to get quick pulse checks on success with early results like Open Rates, Click Through Rates and other data. And, success builds over time with attribution happening days, weeks and even months after an email deploys. But what if the results could have been even better?… Read more »

Reimagining Reengagement

You don’t have to spend long in the email industry before you hear mention of re-engagement or winback campaigns. Most marketers would likely tell you these are synonymous and their general goal is to elicit engagement from subscribers who have exceeded a defined time period —often a maximum of 12 months—  without opening or clicking an email. That was the case once upon a time,… Read more »

BrightWave Recognized for Three Horizon Interactive Award Wins

The last month has been packed full of exciting milestones here at BrightWave. In mid-March, we hosted 400+ digital marketers at our third annual email conference, EiQ. Just a few weeks later, we grew our team to over 900 by joining the Ansira family. Now, we’re celebrating our work receiving several Horizon Interactive Award wins. In its 17th year of competition, the Horizon Interactive Awards… Read more »

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. (“Ansira”), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM… Read more »

The Key to Success is… Data!

Data is produced all the time. It is an asset that can be a barrier if not used at all or if used inefficiently. The more data knowledge available, the better business decisions can be made. For any strategist or marketer, the health of the data and a good number of usable data points are key to creating better strategies, targeting more engaged audiences with… Read more »

AMP for Email is Here!

This is not a drill – a truly interactive 1:1 experience IN the inbox is now a very real possibility. First announced in early 2018, Google officially rolled out AMP for email this week on March 26th.   So, what is AMP? Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content… Read more »

EiQ: The Intelligent Email Gathering Awards The Whiz and The Maverick to Industry Stars McDaniel and Warner

Industry’s Leading Conference Crowns Major League Baseball’s Brooke McDaniel and Belk’s Ana Warner   BrightWave, the leading email marketing and eCRM agency, announced the 2nd annual winners of its awards, “The Maverick” and “The Whiz.” Ana Warner, Director, Digital Marketing – Customer Retention of Belk was selected for The Maverick. Brooke McDaniel, Associate Manager, Email Marketing at Major League Baseball was chosen as The Whiz…. Read more »