The Inbox Audit: Stats Campaigns

With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics.  If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand.  Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »

BrightWave’s 2017 Quartermaster – Kelley Coram

  Absolute workhorse. Extremely passionate. Team player and leader. These are just a few of the reasons our team gave for selecting Senior Project Manager Kelley Coram as our 2017 Quartermaster. In nautical parlance, a Quartermaster of a ship is an able-bodied seaman/woman responsible for steering and navigation. Here at BrightWave, it’s our version of what some landlubbers call “Employee of the Year.” Each year,… Read more »

How To Successfully Implement Email Tactics and Strategies

Customer Experience. Customer Journey. Big Data. These buzzwords have been rampant in the email industry for several years now. And then 2017 saw the addition of words like A.I., Machine Learning, and Interactivity. These buzzwords clearly demonstrate that email is not only “not dead,” but decidedly thriving. However, what is often less clear is how to implement these tactics and strategies into your own program… Read more »

Simple Segmentation Strategies

You don’t need fancy marketing automation software to get into the email marketing segmentation game. Start targeting your audience today with these simple and straightforward segmentation strategies: Demographics – The old stand by. Simply picking up your customer’s age, gender or marital status can be a quick and easy way to tailor imagery and messaging to make your communications more relevant. Site Behavior – Tracking… Read more »

[Case Study] Progressive Profiling with Cox Media Group

Making smart emails even better is what we’re all about here at BrightWave and our latest case study features a project where we got to do just that. BrightWave client Cox Media Group produces several local newspapers across the country. They print and deliver a new paper every day in seven different cities in the Southeast and beyond. In order to convert traditional paper lovers… Read more »

Best & Brightest Blogs of 2017

If 2018 shapes up to be anything like 2017, we’re in for a wild ride here at BrightWave. A ride full of unexpected challenges, savvy problem-solving and, surprisingly, a lot of fun, to be more precise. We published quite a few blogs, case studies and event recaps last year. We even put out our first ever content-focused eBook with Movable Ink right before the holiday… Read more »

Email Best Practices: How Are They Changing?

Are there truly any best practices for email anymore? The answer is yes, but are they the same list of rules from years past? No, the list along with consumers has changed. In the age of automations, animations and ridiculously personalized journeys, the age old email best practices have changed, evolved and in some cases have been flipped on their heads. For example, the standard… Read more »

What’s Up in Email? December 2017

‘Tis the season for everybody’s 2017 look backs and 2018 predictions! But that’s not all we’ve scoped out for this month’s very merry installment of What’s Up in Email? There are also interactive email building tips and revealing interviews with our BrightWave CEO, Simms Jenkins, to explore. So grab a glass of nog, get comfortable and soak up some email industry news before you head… Read more »