This week’s EiQ speaker spotlight is on Eric Ross of Progressive Insurance, a company known within its industry for pioneering into the digital world. They were the first major auto insurer in the world to launch a Web site, allowing consumers to compare rates online and buy auto insurance policies in real time back in 1997 when these capabilities were unheard of. At Progressive… Read more »
After receiving dozens of nominations for our inaugural EiQ awards, we’re excited to announce the finalists for ‘The Whiz’ and ‘The Maverick.’ Read on to learn more about these email rockstars and why they’re the best at what they do. Also, don’t miss our mini awards show where we’ll announce the winners during the best day in email on April 19th. The Maverick This… Read more »
From our CEO’s recent appearance in Forbes to our webinar with Movable Ink, March has been quite a busy month here at BrightWave. To add to the list, our team joined the CEO Exclusive Radio show with Soyini Coke. The podcast, which provides valuable business insights straight from the mouths of top executives, recently put the spotlight on our CEO Simms Jenkins and Chief Client… Read more »
Ferrari, Shinesty, Coca-Cola, Citi and Pinterest. You’ve probably never seen these brands grouped together in the same sentence. But they have more in common than just innovative, leading brands we all love: their top-notch digital and email marketers will take the stage at EiQ. On April 19th, 30+ speakers from a unique list of platinum brands will drop some serious knowledge throughout our nine… Read more »
Leading Email Agency President Gets Top Award from American Marketing Association BrightWave, the leading email and eCRM agency, today announced that its President, Raj Choudhury, has been named the Marketer of the Year by the Atlanta Chapter of the American Marketing Association (AMA). He will be presented this prestigious honor at the AMY Awards in Atlanta this evening at its annual awards gala where the… Read more »
Everyone has them… those email addresses in your database that seem to have gone quiet, showing little to no engagement with your emails. You aren’t alone! Every database needs cleaning-up or refreshing on an on-going basis to maintain a healthy and active database. One option for reactivating subscribers is to reach out and ask questions about the customer’s lack of engagement. This allows the customer… Read more »
Let’s face it– as growth and investment in digital marketing continue to skyrocket, there’s no denying that content really is king. And to boot, the demand for a one-to-one, personalized experience makes it even harder to elevate your content in an efficient way. Sound like a familiar predicament? Trust us, you aren’t the only marketer with this issue by a looong shot. That’s why we… Read more »
Google’s recent announcement to integrate AMP into the email channel created a ton of buzz in the industry. Last month, its inbox capabilities were showcased at AMP Conf 2018 by experts including Seth Weisfeld of Pinterest. Since this news could mean a potential sea of change to the industry, Seth and the BrightWave team will dive into AMP during the ‘#Trending: Edge of the Inbox’ session… Read more »
About three years ago, BrightWave President Raj Choudhury was a panelist for a marketing session at Georgia State. So was Cardinal CEO Alex Membrillo, and the two decided to grab a drink after the event. Alex told Raj, a seasoned entrepreneur, about his new agency, and Raj naturally started advising Alex on how to take his company to the next level. Before they knew… Read more »
As Chick-fil-A’s email agency of record for nearly a decade, BrightWave’s thrilled to have the iconic Atlanta brand speak at EiQ this year. And they’re bringing not just one, but two of their digital marketing aces, Digital Experience Consultant Kaitlyn White and Sr. Manager, Digital Experience Michael Lage. This week, we’re putting the spotlight on Kaitlyn. She is responsible for leading the Chick-fil-A One… Read more »
With EiQ just a few weeks away, a big move in the works and lots of excellent email building going on every single day here at BrightWave, the first two months of 2018 have flown by a little too quickly. January came and went with no new installment of What’s Up in Email. Please forgive us. To make it up to you, our fellow email… Read more »
Today marks exactly 8 weeks until the best day in email. So far on our EiQ to-do list, we’ve checked off sourcing an awesome venue, creating an incredible agenda, and announcing an amazing initial speaker lineup. Among this line up of email rockstars from top brands like Chick-fil-A, Char-Broil, Litmus, and AARP, to name a few, is Leah Hopke. As AARP’s Senior Advisor of… Read more »
BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
