Animation: How Much Is Too Much?

Animated gifs in email aren’t going anywhere soon. They can add an eye-catching and innovative element to even basic templates. Still, we’ve always warned our BrightWave clients to use animation somewhat sparingly. We assumed that too much animation can make a sleek design look “busy” and off-brand pretty darn quick. But you know what they say about assuming… Recently I was having a conversation with a… Read more »

How to Hire the Best Digital Talent During a Transformational Era

BrightWave CEO Simms Jenkins continued his contributions to Forbes this month with his new article, “How to Hire the Best Digital Talent During a Transformational Era.” He presents seven rules for hiring the right people during a competitive period, even when you don’t necessarily have it in the budget to offer the highest salaries in town. The tips which range from pitching culture first to remaining… Read more »

Content Innovation on Display at Movable Ink’s Email Transformation Tour

This year, BrightWave partner Movable Ink sent their email rock stars on a world tour: The Email Transformation Tour. The 12-city tour, consisting of presentations, panels and more than a few happy hours, commenced in London back in January and ended right here in Atlanta last week. If there was ever any doubt of Movable Ink’s status as an international force of email content enhancement… Read more »

Missed Opportunities: iPhone X Welcome Campaign

Following the highly anticipated launch of the iPhone X, Apple deployed an email to customers who purchased the device.  The purpose of the campaign was to educate customers about the features, benefits and overall evolution of technology supporting the new iPhone.  The email included approximately 13 sections of content, some containing multiple static images.  Due to the nature of the targeted messaging (and the highly… Read more »

BrightWave Gives (and Takes Away) Impressive Content at Inbox Awesome

On November 9th, over 250 email geeks gathered in NYC for the 5th annual Inbox Awesome event. This one-day, boutique-style conference certainly delivered on their promise to provide insightful information on the future of email, messaging and productivity. The audience learned about 10 cutting-edge topics from 35 industry leaders, including BrightWave’s Vice President, Creative Director Laura Sullivan. She kicked off the ‘Inbox Interactive’ session with… Read more »

Two Recent Interviews with CEO Simms Jenkins

Sometimes, the best way to take a deeper dive into email marketing topics is to talk them out one on one. In these new interviews with CEO Simms Jenkins, you’ll find out how we’re implementing incremental innovation in an email agency, what the future of email looks like from a tech marketer’s perspective and much, much more. Adestra Email Summit LA  While we’re always willing… Read more »

[eBook] 2018 Email Content & Design Guide

Want to get a jump on 2018 email content planning? Want to enhance your emails’ designs with animation, millennial-friendly features and more? Boy, do we have the eBook for you. Enter: The 2018 Email Content and Design Guide.  Creating this content and design tome was a big joint effort. We collaborated with our partner Movable Ink, rounding up our eight best performing blogs on the… Read more »

What’s Up in Email? November 2017

With an epic office potluck, a quick break for Thanksgiving and a flurry of holiday campaign planning, November truly flew by here at BrightWave. Still, we made time to round up our favorite email articles of the month for you, our faithful What’s Up in Email? audience! Read on to find out about the growing importance of email brand guidelines, peruse a Movable Ink case… Read more »

Upcoming Email Marketing Events Featuring BrightWave

Whether you’re on the West or East Coast, you can catch BrightWave and other email pros presenting at two upcoming events: Adestra Email Summit LA and Movable Ink’s Email Transformation Tour. Adestra Email Summit LA WHEN: November 29, 2017 WHERE: Santa Monica, CA First up is the Adestra Email Summit LA, this Wednesday, November 29 in Santa Monica, CA, where marketers can discover new ways to improve… Read more »

BrightWave Announces Key Promotions in Multiple Departments

Sullivan, Middleton and Tuttle Elevated As Agency Continues to Grow & Innovate BrightWave, the leading email marketing and eCRM agency and ranked #1 for Client Satisfaction and Platform Expertise in the 2017 Email Agency Buyer’s Guide by The Relevancy Group, today announced the promotion of three employees to key leadership roles. These promotions will position BrightWave for continued growth and allow the firm to deliver… Read more »