EiQ Speaker Spotlight: Mary Abrahamson of Ferguson

  Mary Abrahamson is one of those rare souls who has always specialized in email marketing. As such, we knew we had to have her on stage at EiQ 2018. She’ll be presenting with Paige Farrow from Char-Broil, BrightWave’s own Andrea Short and several other email experts during our much anticipated “What NOT to Do If You Want to Make It Big in Email” session…. Read more »

EiQ Speaker Spotlight: Robert Consoli of Adobe

  From ineffective segmentation to poor QA processes, the email journey is filled with potholes and pitfalls. That’s why we’re dedicating a whole EiQ session to combat this, “You’re Doing it Wrong: Experts Share 10 Things NOT to do if You Want to Make it Big in Email.” During this session, established email pros from BrightWave, Adobe, Char-Broil and Ferguson will help you blaze the… Read more »

EiQ Speaker Spotlight: Andrew Buchholz of SmartBrief

  Andrew Buchholz is the product marketing director at SmartBrief, a digital publishing company providing over 6 million professionals with super-relevant, industry-specific news and research. We’d be hard-pressed to find someone better suited than Andrew to take on the topic of email newsletters. Lucky for us, that’s just what he’ll be discussing with us at EiQ 2018. During his EiQ presentation, “Reinventing Newsletters the Right… Read more »

EiQ Speaker Spotlight: Lindsay Brothers of Indeed

  We’re simply tickled pink at the wide world of possibilities when it comes to data-powered marketing. So tickled, in fact, that we’ve dedicated one of our early EiQ 2018 sessions to the topic, “Unicorn or Octopus: Getting Your Arms Around Customer Data.” Lindsay Brothers, Product Manager at Indeed, is a master of data-driven email programs. Her team takes on the impressive task of delivering… Read more »

BrightWave Awarded One of Email Experience Council’s Top Honors

Leading Email & eCRM Agency Wins Best Subscriber Acquisition, Reactivation or Integration Program from Email Industry Trade Group BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in one of the four major categories in the annual Email Experience Council Email Program Awards. The award is for Best Subscriber Acquisition, Reactivation or Integration Program and cited for… Read more »

EiQ Spotlight: GDPR Expert Jodi Daniels of Red Clover Advisors

  With the GDPR compliance deadline less than 2 months away, many email marketers have more questions than answers about this loaded topic. That’s why we’re giving EiQ attendees the chance to learn and directly ask questions about GDPR. During lunch at EiQ, we’ll have several tables with different email topics on them. Attendees can join informal discussions about the topics that pique their interest…. Read more »

EiQ Speaker Spotlight: Seth Weisfeld of Pinterest

  At last year’s EiQ gathering, Seth Weisfeld blew our minds with the highly personalized, cleverly designed emails he and his team over at Pinterest send out every single day. As lead Product Manager for Growth Traffic, Seth is focused on figuring out how to keep Pinterest users engaged long-term and he happens to see email as a great way to accomplish that feat. This… Read more »

What’s Up in Email? March 2018

EiQ is a few short weeks away, Google AMP for Email continues to rock email nerds’ collective world and the GDPR enforcement date is looming in the not-so-distant future. In short, the email world has a lot to prepare for this spring. And we’ve got some very informative links that could help get those preparations started. EiQ Awards Finalists Announced If you’re a BrightWave blog… Read more »

EiQ Speaker Spotlight: Liz Zaretsky of Hillary for America

  The EiQ vision is “a unique, cutting-edge conference focused on email marketing trends and innovations.” With mind blowing sessions like #Trending: Edge of the Inbox and unconventional speakers like Liz Zaretsky of Hillary for America, the best day in email is sure to deliver on its vision. Liz Zaretsky works with progressive political groups and candidates to raise money online in smarter, more honest ways. Her… Read more »

EiQ Speaker Spotlight: Eric Ross of Progressive Insurance

  This week’s EiQ speaker spotlight is on Eric Ross of Progressive Insurance, a company known within its industry for pioneering into the digital world. They were the first major auto insurer in the world to launch a Web site, allowing consumers to compare rates online and buy auto insurance policies in real time back in 1997 when these capabilities were unheard of.  At Progressive… Read more »

And the EiQ Awards Finalists are….

  After receiving dozens of nominations for our inaugural EiQ awards, we’re excited to announce the finalists for ‘The Whiz’ and ‘The Maverick.’ Read on to learn more about these email rockstars and why they’re the best at what they do. Also, don’t miss our mini awards show where we’ll announce the winners during the best day in email on April 19th.   The Maverick This… Read more »

BrightWave CEO + CCO Interviewed on CEO Exclusive Radio

  From our CEO’s recent appearance in Forbes to our webinar with Movable Ink, March has been quite a busy month here at BrightWave. To add to the list, our team joined the CEO Exclusive Radio show with Soyini Coke. The podcast, which provides valuable business insights straight from the mouths of top executives, recently put the spotlight on our CEO Simms Jenkins and Chief Client… Read more »

EiQ Speaker Spotlight: Lisa Beckham of Coca-Cola

  Ferrari, Shinesty, Coca-Cola, Citi and Pinterest. You’ve probably never seen these brands grouped together in the same sentence. But they have more in common than just innovative, leading brands we all love: their top-notch digital and email marketers will take the stage at EiQ. On April 19th, 30+ speakers from a unique list of platinum brands will drop some serious knowledge throughout our nine… Read more »

BrightWave’s Raj Choudhury Selected As Atlanta Marketer of the Year

Leading Email Agency President Gets Top Award from American Marketing Association BrightWave, the leading email and eCRM agency, today announced that its President, Raj Choudhury, has been named the Marketer of the Year by the Atlanta Chapter of the American Marketing Association (AMA). He will be presented this prestigious honor at the AMY Awards in Atlanta this evening at its annual awards gala where the… Read more »

How to Re-Engage Your Silent Subscribers

Everyone has them… those email addresses in your database that seem to have gone quiet, showing little to no engagement with your emails. You aren’t alone! Every database needs cleaning-up or refreshing on an on-going basis to maintain a healthy and active database. One option for reactivating subscribers is to reach out and ask questions about the customer’s lack of engagement. This allows the customer… Read more »

Upcoming Webinar with Movable Ink + BrightWave

Let’s face it– as growth and investment in digital marketing continue to skyrocket, there’s no denying that content really is king. And to boot, the demand for a one-to-one, personalized experience makes it even harder to elevate your content in an efficient way. Sound like a familiar predicament? Trust us, you aren’t the only marketer with this issue by a looong shot. That’s why we… Read more »

Google AMP for Email: A Creative & Strategic Primer for Email Marketers

Google’s recent announcement to integrate AMP into the email channel created a ton of buzz in the industry. Last month, its inbox capabilities were showcased at AMP Conf 2018 by experts including Seth Weisfeld of Pinterest. Since this news could mean a potential sea of change to the industry, Seth and the BrightWave team will dive into AMP during the ‘#Trending: Edge of the Inbox’ session… Read more »

Alex Membrillo Talks Entrepreneurship with President Raj Choudhury

  About three years ago, BrightWave President Raj Choudhury was a panelist for a marketing session at Georgia State. So was Cardinal CEO Alex Membrillo, and the two decided to grab a drink after the event. Alex told Raj, a seasoned entrepreneur, about his new agency, and Raj naturally started advising Alex on how to take his company to the next level. Before they knew… Read more »

EiQ Speaker Spotlight: Kaitlyn White of Chick-fil-A

  As Chick-fil-A’s email agency of record for nearly a decade, BrightWave’s thrilled to have the iconic Atlanta brand speak at EiQ this year. And they’re bringing not just one, but two of their digital marketing aces, Digital Experience Consultant Kaitlyn White and Sr. Manager, Digital Experience Michael Lage. This week, we’re putting the spotlight on Kaitlyn. She is responsible for leading the Chick-fil-A One… Read more »