BrightWave Celebrates 15 Years of Business

  Happy 15th birthday to us! That’s right–we’ve been the email agency of choice for the world’s leading brands for 15 years. We couldn’t be more excited or proud of what we’ve accomplished in that time, so we’re sharing 15 of our favorite BrightWave facts to celebrate this huge milestone. BrightWave was nautical way before it was cool. Once our CEO Simms Jenkins decided on… Read more »

EiQ Speaker Spotlight: David Sierk of Google

  Yesterday, we dropped some huge EiQ news: the initial speaker lineup is hot off the press and contains 15+ email experts from some of the biggest and best brands. And it doesn’t stop here– this impressive list of speakers from top companies like Chick-fil-A, Google and Char-Broil will only get longer as we approach the best day in email. To commence the speaker portion… Read more »

Char-Broil Selects BrightWave as Email Agency of Record

  Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands.   Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and… Read more »

EiQ Sponsor Spotlight: Bridgette Darling of Adobe

This week, we’re putting the spotlight on returning EiQ platinum sponsor and long time BrightWave partner Adobe. With an aim to give everyone– from emerging artists to global brands– everything they need to design and deliver exceptional digital experiences, the computer software giant has a multinational presence and employees over 17,000 people. In 2017 alone, they received dozens of newsworthy awards: they ranked #2 among… Read more »

EiQ Sponsor Spotlight: Dee Anna McPherson of Movable Ink

With EiQ just 11 short weeks away, we’re off to the races with planning the best day in email of 2018. One of our favorite parts is picking the brains of some of the industry’s best and brightest for our EiQ speaker and sponsor spotlight series. We put the initial spotlight on Movable Ink’s Senior Vice President of Marketing Dee Anna McPherson who has an… Read more »

Measuring Success: Baselines vs. Benchmarks

The email industry has had a long love for benchmarks (we even started EmailStatCenter.com many moons ago), and one of the most frequent questions we encounter is “what should my open/click/unsubscribe rate be?” We often find that many people are using industry benchmarks as the standard by which they judge the success of their own program. While benchmarks are useful tools in that they are… Read more »

Major BrightWave Expansion Announced for 2018

The following article was published in the Atlanta Business Chronicle. You can read the original article here. “Atlanta digital marketing agency plans 100-job expansion” Author: Urvaksh Karkaria, Staff Writer for Atlanta Business Chronicle   Atlanta digital marketing agency BrightWave is expanding — with plans to add up to 100 jobs over the next few years. BrightWave is an email marketing and marketing automation agency. The… Read more »

The Inbox Audit: Stats Campaigns

With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics.  If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand.  Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »

BrightWave’s 2017 Quartermaster – Kelley Coram

  Absolute workhorse. Extremely passionate. Team player and leader. These are just a few of the reasons our team gave for selecting Senior Project Manager Kelley Coram as our 2017 Quartermaster. In nautical parlance, a Quartermaster of a ship is an able-bodied seaman/woman responsible for steering and navigation. Here at BrightWave, it’s our version of what some landlubbers call “Employee of the Year.” Each year,… Read more »

How To Successfully Implement Email Tactics and Strategies

Customer Experience. Customer Journey. Big Data. These buzzwords have been rampant in the email industry for several years now. And then 2017 saw the addition of words like A.I., Machine Learning, and Interactivity. These buzzwords clearly demonstrate that email is not only “not dead,” but decidedly thriving. However, what is often less clear is how to implement these tactics and strategies into your own program… Read more »