A Newbie’s Perspective on Email Marketing

  Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be overwhelming. Luckily, I had BrightWave and a whole bunch of email nerds to teach me the ways of email marketing (not to mention the stellar sessions at EiQ).   Here are some of the things I have learned in my first month of email marketing:… Read more »

Liveclicker Interviews VP of Customer Experience Rich Wilson

  Liveclicker, a BrightWave partner with a focus on email personalization, interviews industry experts on all things email in their “Email Elite” series. From creating brilliant, personalized experiences that skyrocket email ROI to the future of email marketing, it covers all the things us #emailgeeks can’t get enough of. Their latest edition features our VP of Customer Experience Rich Wilson as he discusses topics like… Read more »

Gmail Strikes Again – What the Latest Updates Mean for Marketers

Gmail has long lead the pack as it relates to innovation in the inbox, much to the chagrin of marketers. Gmail is an inbox for the consumer, not the marketer, but more often than not, the updates represent minimal change to the way we execute our programs. Over the years Google has given us priority inbox, tabs, Inbox, and grid view – all updates aimed… Read more »

BrightWave’s New Office Shows Awesome Growth Potential

  At the beginning of this year, we had a bit of a problem. To put it briefly, our company kept growing—in both revenue and headcount—but our office stayed the same size. Finding a free meeting room when you needed one became quite a challenge and new makeshift desks appeared seemingly every week. Granted, this is not a bad problem to have. After all, our… Read more »

BrightWave Named 15th Largest Atlanta Marketing Firm

  The Atlanta Business Chronicle recently announced Atlanta’s 50 largest advertising and marketing firms as ranked by number of full-time employees. We’re thrilled to announce that BrightWave secured the 15th spot on this list, making us the top specialist marketing firm in Atlanta. Other Atlanta firms who made the list include Moxie, 22squared and Cooper Holding Inc. With several award wins for our client work,… Read more »

Apply Design Thinking to Email Strategy For Better Experiences

  Design Thinking is an important component of software development with immediate application to the building of marketing communication messages – especially email campaigns. Any effort to move people through a set of distinct experiences (software, marketing, etc.) can benefit, which is why Design Thinking is finding application beyond the limited world of software development. At its core, Design Thinking seeks to meet two critical… Read more »

What Makes Email Marketing the Ultimate Cinderella Story

  As an email marketer, my job is to dress up a brand’s message, get it an invite to the ball and then watch it dance. If you think about it, email is a bit like Cinderella: A little ad covered in muck that just needs a little help from her fairy godmother to get to the ball so she can dance with the prince…. Read more »

8 Highlights of 2018 EiQ: The intelligent email gathering

  400 attendees. 43 speakers. 9 sessions. 2 new awards. And a whole lot of #emailgeeks love. What an incredible 2018 EiQ! When we first set out to disrupt the email industry through a new conference, my expectations were a bit modest. But after two years of bringing together over 700 people to focus on innovation and performance, the sky is the limit. Here’s what… Read more »

BrightWave Wins 2018 Pacesetter Award

  Since 1995, the Atlanta Business Chronicle has been recognizing the finest and fastest growing Atlanta companies with their annual Pacesetter Awards. According to their website, “Only the fastest-growing private companies earn the powerful Pacesetter designation and the invaluable attention that goes with it.” We’re thrilled to announce BrightWave ranked 11th in the Pacesetter’s Marketing/Marketing Automation category. We also ranked 87th overall among this year’s… Read more »

EiQ: The intelligent email gathering Presents New Awards to Industry Leaders Weisfeld and Maddock

Leading Email Industry Event Selects Darden Brand’s Carly Maddock and Pinterest’s Seth Weisfeld for The Whiz and The Maverick BrightWave, the leading email marketing and eCRM agency, announced the inaugural winners of its new awards, “The Maverick” and “The Whiz” during their annual EiQ conference on April 19, 2018. Seth Weisfeld, Product Manager, Growth Traffic of Pinterest was selected for The Maverick. Carly Maddock, Associate… Read more »

EiQ Host Spotlight: Simms Jenkins and Titania Jordan

BrightWave CEO Simms Jenkins and CPO of Bark.us/Atlanta entrepreneur Titania Jordan will reprise their roles as EiQ co-hosts tomorrow at the 2018 conference. In addition to the many hats they wear for EiQ, Simms has been an email industry leader since founding BrightWave back in 2003 and Titania currently serves as the host of the NBC affiliate WXIA television show Atlanta Tech Edge. Even with… Read more »

EiQ Speaker Spotlight: Mary Abrahamson of Ferguson

  Mary Abrahamson is one of those rare souls who has always specialized in email marketing. As such, we knew we had to have her on stage at EiQ 2018. She’ll be presenting with Paige Farrow from Char-Broil, BrightWave’s own Andrea Short and several other email experts during our much anticipated “What NOT to Do If You Want to Make It Big in Email” session…. Read more »

EiQ Speaker Spotlight: Robert Consoli of Adobe

  From ineffective segmentation to poor QA processes, the email journey is filled with potholes and pitfalls. That’s why we’re dedicating a whole EiQ session to combat this, “You’re Doing it Wrong: Experts Share 10 Things NOT to do if You Want to Make it Big in Email.” During this session, established email pros from BrightWave, Adobe, Char-Broil and Ferguson will help you blaze the… Read more »

EiQ Speaker Spotlight: Andrew Buchholz of SmartBrief

  Andrew Buchholz is the product marketing director at SmartBrief, a digital publishing company providing over 6 million professionals with super-relevant, industry-specific news and research. We’d be hard-pressed to find someone better suited than Andrew to take on the topic of email newsletters. Lucky for us, that’s just what he’ll be discussing with us at EiQ 2018. During his EiQ presentation, “Reinventing Newsletters the Right… Read more »

EiQ Speaker Spotlight: Lindsay Brothers of Indeed

  We’re simply tickled pink at the wide world of possibilities when it comes to data-powered marketing. So tickled, in fact, that we’ve dedicated one of our early EiQ 2018 sessions to the topic, “Unicorn or Octopus: Getting Your Arms Around Customer Data.” Lindsay Brothers, Product Manager at Indeed, is a master of data-driven email programs. Her team takes on the impressive task of delivering… Read more »

BrightWave Awarded One of Email Experience Council’s Top Honors

Leading Email & eCRM Agency Wins Best Subscriber Acquisition, Reactivation or Integration Program from Email Industry Trade Group BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in one of the four major categories in the annual Email Experience Council Email Program Awards. The award is for Best Subscriber Acquisition, Reactivation or Integration Program and cited for… Read more »

EiQ Spotlight: GDPR Expert Jodi Daniels of Red Clover Advisors

  With the GDPR compliance deadline less than 2 months away, many email marketers have more questions than answers about this loaded topic. That’s why we’re giving EiQ attendees the chance to learn and directly ask questions about GDPR. During lunch at EiQ, we’ll have several tables with different email topics on them. Attendees can join informal discussions about the topics that pique their interest…. Read more »

EiQ Speaker Spotlight: Seth Weisfeld of Pinterest

  At last year’s EiQ gathering, Seth Weisfeld blew our minds with the highly personalized, cleverly designed emails he and his team over at Pinterest send out every single day. As lead Product Manager for Growth Traffic, Seth is focused on figuring out how to keep Pinterest users engaged long-term and he happens to see email as a great way to accomplish that feat. This… Read more »

What’s Up in Email? March 2018

EiQ is a few short weeks away, Google AMP for Email continues to rock email nerds’ collective world and the GDPR enforcement date is looming in the not-so-distant future. In short, the email world has a lot to prepare for this spring. And we’ve got some very informative links that could help get those preparations started. EiQ Awards Finalists Announced If you’re a BrightWave blog… Read more »

EiQ Speaker Spotlight: Liz Zaretsky of Hillary for America

  The EiQ vision is “a unique, cutting-edge conference focused on email marketing trends and innovations.” With mind blowing sessions like #Trending: Edge of the Inbox and unconventional speakers like Liz Zaretsky of Hillary for America, the best day in email is sure to deliver on its vision. Liz Zaretsky works with progressive political groups and candidates to raise money online in smarter, more honest ways. Her… Read more »