Why Email Marketers Should Care WAY More About Google Analytics

BrightWave is a technology agnostic agency that works with virtually all of the major marketing clouds and email platforms, including Salesforce Marketing Cloud to enhance customer relationships. Our experience has given us a unique insight into how the Google Analytics 360 integration enhances the Salesforce Marketing Cloud offering as detailed below. Last fall, Salesforce and Google announced a partnership integrating Google Analytics 360–… Read more »