Why Email Marketers Should Care WAY More About Google Analytics

  BrightWave is a technology agnostic agency that works with virtually all of the major marketing clouds and email platforms, including Salesforce Marketing Cloud to enhance customer relationships. Our experience has given us a unique insight into how the Google Analytics 360 integration enhances the Salesforce Marketing Cloud offering as detailed below.   Last fall, Salesforce and Google announced a partnership integrating Google Analytics 360–… Read more »

BrightWave Teams Up with 48in48 as an Email Marketing Partner

  The Leading Email and eCRM agency will bring email expertise and support to national initiative BrightWave, the leading email and eCRM agency, today announced that it will be expanding its partnership with the non-profit 48in48. The Atlanta-based company will provide its award-winning services to help further 48in48’s mission to build websites, emails and digital materials for non-profits. Since 2015, 48in48 has worked to bring… Read more »

An Intern’s Point of View on Email Marketing

  If you had told me a year ago that I would be interning for an email marketing agency, my first question would have been, “There are agencies specifically dedicated to email?” I had no idea how much value a single email can bring to a business. But I quickly learned that many successful businesses hire an outside agency to help create engaging and relevant… Read more »

Machine Learning: A Marketing Strategist’s Perspective

  Buzzword warning: Artificial Intelligence and Machine Learning. Your ears pricked up a little, didn’t they? And no wonder. What makes machine learning so appealing is the idea that a computer can help make the optimization decisions that a small or overwhelmed marketing team cannot. Better results and increased ROI with reasonably less effort? Yes, please. Every digital marketer knows they want it (need it!)… Read more »

BrightWave Launches New Partner Series

BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. In turn, BrightWave recently launched a new monthly series, The Rising Tide. For an audience of BrightWave employees, The Rising Tide allows its partners to highlight those platforms and people that are part of the industry’s massive wave of data-driven relationship building tools. The series kicked off last week… Read more »

“Don’t Follow the Digital Marketing Crowd” Podcast with Raj Chourdhury

  President Raj Chourdhury made his second podcast appearance this summer in an interview with Sideways8. In this episode— “Don’t Follow the Digital Marketing Crowd”— Raj offers his insights on what is and isn’t working well in the digital marketing world, how to stand out of the crowd, and more. Check out the full interview with Raj and host Adam Walker below.    

Marketer + Machine Podcast with President Raj Choudhury

  Emarsys recently launched their “Marketer + Machine” podcast series, which focuses on how to become a better marketer by leveraging technology. We were excited when BrightWave President Raj Choudhury was asked to kickoff the series as its first guest. Raj’s session— which you can find below— explores how technology and the delivery of marketing communications has largely become a commodity. All too many marketers start… Read more »

Troubleshooting the Churn

  Is there a total subscriber number you have been chasing, but has been elusive? Could your email program have a churn problem? Yes, I said the dreaded word, ‘Churn’. More specifically, is it a ‘whole email program’ churn problem or is it a ‘specific customer segment’ churn problem? Every brand has customer segments. Some are easily identified while others can be more difficult to… Read more »

“What I Want Marketers to Know” Interview with Simms Jenkins

  Emarsys offers valuable marketing insights from industry leaders in their “What I Want Marketers to Know” series, including CEO Simms Jenkins. From the biggest challenge marketers face to how technology is revolutionizing their roles, read the full interview to find out what advice Jenkins has for the digital marketing community.

[Infographic] Char-Broil ESP Migration

When BrightWave client Char-Broil needed to find an email service provider (ESP) just as innovative as their cooking products, they turned to their email agency of record. In turn, we partnered with Emarsys to consolidate Char-Broil’s multiple existing data sources and continue collecting and organizing future customer data. To get the highlights on the collaboration, take a look at the infographic Emarsys created below. To… Read more »

Can a Specialized Email Agency Stand Out in Cannes?

  Anyone who has logged some time in marketing, especially at an agency, has heard stories of Cannes Lions Festival. Some (or most) involving rosè–soaked parties on yachts or the glamorous setting on the French Riviera where agency and brand side execs join forces to feel really, really good about themselves and maybe even their work. While I am not here to dispel any myths,… Read more »

Inbox Audit: What’s In a Name?

From time to time, we like to dig into our own inboxes to get a fresh perspective on what’s happening in our industry in real-time. Pushing aside the buzzwords and hype allows us to see what the real marketers behind real brands are sending. This week, we didn’t have to open a single email to spot one trend – the value of the from name…. Read more »

Meet BrightWave’s 2018 Summer Interns

  The past three months have been busy and full of exciting things here at BrightWave. April brought our second EiQ conference, May opened a new chapter with moving to an amazing new office and June held BrightWave’s 15th anniversary celebration. This month also kicked off our 2018 summer internship program. We have five new faces at BrightWave who bring different interests– one of them… Read more »

Why Every Marketer Should Passionately Embrace Reporting

  If you aren’t doing some level of reporting on your email program, you are doing it wrong. Whether it’s a raw data data export or highly complex aggregated report, what is often missing is the real meaning of the numbers. During a session at our annual conference this year, EiQ: The intelligent email gathering, one panelist put it perfectly when she said, “A number… Read more »

Edge of the Inbox: Incremental Innovation

As strategists, we often find ourselves walking the line between innovation and reality. “Good strategy is grounded in realistic execution,” is a quote my teammates have heard me say one thousand times and I stand by its validity. Shiny new things are often at odds with the cold hard truth of a rigid budget, SOW or small team with limited resource availability or time constraints,… Read more »

Edge of the Inbox: Creative Approaches to Progressive Profiling

  In our continued series on Edge of the Inbox and inbox innovation, we look at progressive profiling which is a concept that is typically associated with a form-based lead collection activity, using site interaction points to help collect data. This methodology can also be readily supported by email strategy and campaigns aimed at explicit or implicit info gathering. By leveraging engaging and non-traditional campaign… Read more »

How to Visually Document Your Email Program

  For the modern complex email program, documentation is essential. Not only is it useful for onboarding new team members and sharing historical knowledge within your group, it’s necessary for conveying why certain campaign decisions were made and why the strategy was executed the way it was – especially to clients. Buy-in is essential and documentation is a critical component of such. Yet, documentation is… Read more »

A Newbie’s Perspective on Email Marketing

  Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be overwhelming. Luckily, I had BrightWave and a whole bunch of email nerds to teach me the ways of email marketing (not to mention the stellar sessions at EiQ).   Here are some of the things I have learned in my first month of email marketing:… Read more »

Liveclicker Interviews VP of Customer Experience Rich Wilson

  Liveclicker, a BrightWave partner with a focus on email personalization, interviews industry experts on all things email in their “Email Elite” series. From creating brilliant, personalized experiences that skyrocket email ROI to the future of email marketing, it covers all the things us #emailgeeks can’t get enough of. Their latest edition features our VP of Customer Experience Rich Wilson as he discusses topics like… Read more »