I recently read a post on iMedia Connection on digital marketing trends to look out for in 2013. A good article but I feel like I’m seeing a lot of the same stuff. Especially the first item on the list: “Social Media Marketing.” That one’s sort of like any year between 2002 and 2010 where people kept saying “next year is the year of mobile” till it just happened and people stopped (sort of) talking about it.
When I look further down the list I get a little more excited… “Gamification”… that’s cool, but what really makes me go “hmmm” is the last item on the list: Rise of SoLoMo. I think I’m most exciting about this category and I hope the iMedia prediction is correct, I hope SoLoMo goes more mainstream.
For those that don’t know SoLoMo is the super cool abbreviation for Social + Location/Local/Locale* + Mobile, sort of like North, Tooth and Bunny pictured above. You know, this awesome team that does stuff together.
I think SoLoMo is an interesting tool for both marketers and consumers receiving those messages (or messages they will get in the future). From the consumer side I like the idea of more relevant information because of my location and connection with me on my phone and through my networks. And as a marketer I definitely like the idea of thinking of new ways to tell a brand’s story through new and very personal technology channels.
I’m still looking for that great SoLoMo marketing campaign. Have you seen any? If so leave a comment below. Hopefully we’ll see something great in 2013 as more and more consumers and marketers adopt this blend of technologies. In the meantime, I’ll continue to enjoy the scraps of LoMo interaction I get from my iPhone. Siri is pretty good about reminding me to do something when I arrive at a particular location or when I’m in contact with someone on my Find Friends app.
*I like the Lo standing for Location, but I’ve seen other definitions as being considered part of the SoLoMo mix.