Email marketing isn’t going anywhere. We’ve known that for years (despite claims to the contrary)–and we’ve got the research to back it up. In our recently released white paper, original BrightWave research found that email is the number one channel that Millennials prefer brands to get in touch. (Don’t have time to dig into the white paper? Check out our infographic.)
For this webinar, originally delivered October 26, 2016, we gathered top email experts fromFluent, Oracle and Email on Acid to dig into the research and find out how to effectively communicate with Gen Y via their preferred marketing medium.
- Why do Millennials prefer email over other forms of media, including social?
- What are some ways to segment for the more personalized content that Millennials demand?
- How can I keep Millennials from unsubscribing?
- How do I design for my growing Millennial audience?