With EiQ just a few weeks away, a big move in the works and lots of excellent email building going on every single day here at BrightWave, the first two months of 2018 have flown by a little too quickly. January came and went with no new installment of What’s Up in Email. Please forgive us.
To make it up to you, our fellow email aficionados, we’re packing only the finest links into this special February catch-up post.
The Initial EiQ Speaker Lineup Is Out
Can we get a yaaassss? Just last week, we released our initial speakers list for this year’s EiQ and it’s an impressive one! With friendly faces from Google, Coca-Cola, Litmus, Cox Media Group and lots of other major brands making an appearance, there’s sure to be some unforgettable content on stage this April.
Want to get more familiar with the speakers before the big day? Check out EiQ Speaker Series right here on the BrightWave blog—David Sierk went live last week!
A Mobile Readiness Webinar for 2018
BrightWave’s Director of Strategic Services Kristin Speagle recently teamed up with the good folks at the Relevancy Group to present a webinar on Email Marketing Readiness in 2018. Responsive, mobile-friendly email designs have been considered a best practice at our agency for some time. But now, with 86% of consumers checking their email via their mobile device at least once every day, what does real mobile readiness look like? Listen here.
An Ode to Stats Campaigns
Another key BrightWave strategist, Laura Thompson, presented an in-depth and timely look at personalized stats campaigns last month on the blog. These impressive displays of user data are especially popular at the end of the year so there were plenty of real-life examples to examine. Not only are these campaigns big wins on the relevancy front, they typically have easy-to-read, infographic designs and compelling calls to action to boot. In other words, they’ll be providing us with personalization inspiration all year long. Check it out.
Google’s AMP for Email
We’ve been reading a ton on the AMP for Email development and we’ve found that this Fresh Inbox post explains it all exceptionally well. We also enjoyed/fully gawked at the video demo from the AMP conference.
To sum it all up, AMP for Email will allow for some pretty sweet interactive features in the inbox in Gmail and it could eventually make interactive emails pretty easy to build, too. The only catches are that, in order to use it, email developers will have to master a whole new coding language and we’ll need more ESPs to jump on board, too.
Prepping for GDPR
Outside of AMP for Email, some huge news to hit the email industry early this year was the announcement of General Data Protection Regulation in the EU. It won’t go into effect until May which sounds far off now but really only leaves 3 months to prep for the changes. These more stringent regulations will replace a 1995 EU Data Protection Directive and fines for non-compliance are pretty darn steep. Find out what it might mean for you in this Forbes write-up.