What’s Up in Email? March 2018 >

EiQ: The Whiz and Maverick Finalists

EiQ is a few short weeks away, Google AMP for Email continues to rock email nerds’ collective world and the GDPR enforcement date is looming in the not-so-distant future. In short, the email world has a lot to prepare for this spring. And we’ve got some very informative links that could help get those preparations started.

EiQ Awards Finalists Announced

If you’re a BrightWave blog subscriber, you know what EiQ is. Namely, the biggest day of the year for email marketers in Atlanta and beyond! What you may not know is that, as of this year, we’ve added an awards segment to the agenda. The finalists for the 2018 awards, “The Maverick” and “The Whiz,” were just announced earlier this month and it’s certainly an impressive bunch including leaders from brands such as Pinterest, Zillow, Chick-fil-A and Kabbage. See the full list of finalists here.

Our Thoughts on Google AMP for Email

Google AMP email integration was pretty fresh on our brains when we included it in our February installment of What’s Up in Email? Now that we’ve had some time to digest the info out there, our Creative Director Laura Sullivan and Director of Strategic Services Kristen Speagle have published their Official Stances on the big AMP announcement in a blog post that hopefully begins to answer the question, “What does it all mean?” Read up.

The Content Webinar You Didn’t Know You Needed

First came the eBook with Movable Ink. Then came the live webinar. Now comes the recorded version of the webinar for any content creator to refer to when they need a little email messaging inspiration. In this presentation, we let our listeners in on several content best practices for 2018 and lay out lots of ways you can (and should) be sourcing new material and repurposing old. Watch or listen anytime.

Litmus Presents the 2018 State of Email

According to this Litmus blog, “The email landscape shifts a little every day.” Since they can’t give us a daily State of Email, however, they’ve packed a heavy load of topics into this annual email industry snapshot. This year, they’re weighing in on the evolving email client landscape, new unsubscribe trends and, of course, the GDPR enforcement beginning in May. Get your copy.

Don’t Be Creepy (If You Can Help It)

As an email agency, you’ll more often hear us talking about the upside of good personalization. But there are two sides to every story and it’s important to keep the cons in mind with the pros. According to this eMarketer article, personalization that asks too much or seems to have too many tabs on an individual consumer can come off as “creepy.” And that creep-factor can actually wreak havoc on a company’s bottom line. Know the limits.

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